Hard work is the only way to get ahead in life (and business). I can’t tell you how many times I’ve heard that saying over the years, thinking that working hard was the key to success. Of course, now I look back fondly on the naivety of that advice. And how it led me to […]
Are You Just Another Hard Worker… or a Smart Worker? Read More »
One question hear often from my students is about money. “How much money can I make with my newly minted digital marketing skills?” While the amount varies based on skill level, I commonly tell them that they can make 6-figures as marketing consultants. That’s $100,000 US or more. This post shares the logic behind that answer. Is it possible to
How to Make 6 Figures as a Marketing Consultant Read More »
Getting hired in Digital Marketing should be easy. There are more open job postings than qualified candidates. With more demand for skills than supply, the market is ripe for anyone looking to get a job as a digital marketer. And yet I meet hundreds of people a year who find breaking into digital marketing to
How to Get a Job in Digital Marketing in 4 Steps Read More »
About 1% of the posts I write get more than 100 social shares. Probably 50% of the posts get no shares beyond my auto scheduled social posts. It is enough to want me to give up writing at times. But there are always moments that keep me pushing forward, and they always come from the most unexpected places.
Someone is Always Listening and Your Words Have Impact Read More »
Hiring quality PPC managers was always very difficult. I reviewed thousands of resumes, had hundreds of phone screens, tons of in person interviews and even made a few hires along the way. With so many data points to reference between candidates, I started to develop a profile of the ideal PPC candidate. The best candidates
Want a PPC Job? You better be able to answer this one question! Read More »
I believe that there is a difference between luck and good fortune.
Luck is the result of random chance. We may have good luck, but this is not something we can rely on.
In fact, if we factor luck into any decision we make, we will be sorely disappointed in the long run. The odds are against us.
Being fortunate may seem the same as being lucky, but there is a key difference. Good fortune often comes to those who position themselves to be in place when opportunity strikes.
We have some level of control over our good fortunes. We also bear some responsibilities for our misfortunes when things don’t work out.
The key is to stop thinking that luck is anything more than gambling with our fates. We cannot build a business on luck, but we can position ourselves in fortuitous ways.
Today we delve deeper into the differences between lucky and fortunate.
Luck. What is it Good For? Absolutely Nothing! Read More »