In this video, we discuss bounce rate in Google Analytics. We have Simo Ahava of Reaktor here to share his knowledge on this element.
BEHAVIOR: What did a visitor do on our website?
Well, it turns out that they could have done a lot of things, and we can track most of them in Google Analytics.
One of the basic things to track is page views. And we can actually learn a lot from knowing which pages are being viewed, and how often.
For more advance tracking of visitors' activities and behavior, we'll need to do more configuration on Google Analytics.
Bounce rate: Who came, puked and left your site?
Bounce rate in Google Analytics refers to a single interaction session. The interaction can be, for example, a page view, or an event.
This metric is usually used to indicate how satisfied visitors are with what they're experiencing. A high bounce rate means that visitors came, puked (are unsatisfied with what they experienced) and left the site immediately.
Bounce rate is often mentioned and referred to as a key metric when measuring and analysing content.
Simo tells us that there is more to bounce rate than meets the eye.
Bounce rate in Google Analytics is only as good as the data collection. This means training Google Analytics on what is important to you. As always, customisation is key to having relevant data.
Beginner. The bounce rate of Google Analytics is a basic and common metric. It is often found in standard reports.
To make bounce rate in Google Analytics relevant, you'll need to track all user interactions on the site.
However, be wary that having all your events as interaction events will artificially lower the bounce rate of the site. This is something to avoid if possible.
To counter this, pay attention to non-interaction parameters in event tracking as well. You can then train Google Analytics to disregard these unimportant events.
Follow Simo at @SimoAhave and on LinkedIn
Want to know more about the Periodic Table of Google Analytics? Visit here for more information.