Meet Lesley Van De Mortel, The HIPAA Marketing Healer for Patient Growth
Lesley isn't just a CHPSE-certified HIPAA expert; he's a marketing architect, constructing compliant, data-driven systems that transform patient acquisition. With over eight years of experience, he translates complex healthcare marketing challenges into actionable strategies, empowering organizations to scale with confidence. Lesley builds the unseen, the technical backbone that drives measurable growth.
Fact!
Lez's brain operates in acronyms. He can seamlessly translate complex technical jargon like CHPSE, HIPAA, CDPs, APIs, and SQL into actionable marketing strategies.
Lesley's Measurement Skills & Expertise
Measurement & Analytics
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM) & Server-Side GTM (sGTM)
- PostHog Analytics
Ideal Clients
- US healthcare organizations requiring full HIPAA compliance
Marketing & Technical Experience
- HIPAA Compliance (Technical Marketing)
- Advanced Server-Side Tracking & Tagging (HIPAA Compliant)
- HIPAA Compliant CDP & BigQuery Implementation
- API Development & Integration
- Server-Side Infrastructures
- Cloudflare Workers
- Enterprise Automation
- JavaScript
- SQL
- Google Cloud Platform
- Google Ads, Bing Ads, Meta Ads Strategy & Optimization
Why Do We Recommend Lesley Van De Mortel as Certified Measurement Marketer to You?
Lez's mastery of measurement marketing was apparent from the start; he possessed the strategic framework and technical expertise. His extensive experience, driving growth for healthcare organizations through data-driven insights, was undeniable. Lez possesses a sharp analytical mind, coupled with an exceptional ability to translate intricate data into clear, actionable strategies. Furthermore, he excels at building and automating robust marketing systems, ensuring efficiency and scalability. With Lez, you gain a strategic partner who not only deciphers data but also constructs the very systems that drive measurable success.
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