Find Out What's Actually Wrong with Your Google Ads Account
Most Google Ads accounts have money leaking out of them right now — through default settings nobody changed, keywords nobody excluded, and conversion tracking that's half-broken. This 10-minute audit checks every one of those blind spots.
MeasureU is trusted by 50,000+ digital marketers
PDF download — delivered instantly. No spam, ever.
MeasureU Has Been Featured In
Google Ads What's Inside
Campaign Structure & Settings
Check whether your budgets match your goals, your campaign settings are actually customized, and your ad extensions are pulling their weight.
Ad Copy & Targeting
Verify you're A/B testing ads, blocking irrelevant search terms with negatives, improving Quality Scores, and using the right bidding strategy.
Technical & Tracking
Confirm your conversion tracking is accurate, device bids are optimized, and you're reviewing change history to catch mistakes early.
Works for any Google Ads account — whether you manage it yourself or inherited it from someone else.
Google Ads gives you a "Recommendations" score and calls it an audit. It isn't one. Those recommendations are designed to get you to spend more, not spend better. An actual audit looks at what your account is doing and asks whether it should be.
This checklist covers the 10 things that matter most — the same items the MeasureU team checks when we take over management of an existing Google Ads account. It takes about 10 minutes to go through, and most people find at least 2-3 things that need fixing immediately.
- ✓ Inheriting someone else's account? The Campaign Structure section helps you figure out whether the existing setup makes sense or needs a rebuild — before you start changing things.
- ✓ Costs going up but results staying flat? The Ad Copy & Targeting section walks you through negative keywords, search term reports, and Quality Score — the three places where most wasted spend hides.
- ✓ Not sure your conversions are tracking right? The Technical section has you verify every conversion action, check device performance, and review your change history for recent mistakes.
- ✓ Each item includes a MeasureU pro tip with specific advice on what to look for and how to fix what you find — so you're not just checking boxes, you're actually improving things.
Instant access. No credit card.
The Same Audit We Run on Every Client Account
Jeff Sauer has been managing Google Ads accounts since 2005 — back when they were called Google AdWords. This checklist is the first thing his team runs when onboarding a new client — it catches the issues that cost real money before they have time to add up.
10 minutes. 10 questions. A clear picture of where your ad spend is going.
Download the checklist, open your Google Ads account, and work through it. You'll know exactly what needs fixing by the time you're done.