Every Google Ads Setting and Metric on One Page — The Reference Card You Keep Open Next to Ads Manager
Google Ads has hundreds of settings, dozens of metrics, and an interface that changes every few months. This reference card puts everything you need to remember in one organized spreadsheet — campaign types, bidding strategies, metric definitions, and recommended settings.
MeasureU is trusted by 50,000+ digital marketers
Google Sheets reference card — bookmark it and keep it open. No spam, ever.
MeasureU Has Been Featured In
Google Ads What's Inside
Campaign Type Reference
Search, Shopping, Display, Video, Performance Max — each campaign type with its use case, bidding options, and when to use it.
Metric Definitions
CPC, CTR, Quality Score, Impression Share, ROAS — every metric defined in plain English with what "good" looks like for each one.
Settings Quick-Reference
Bid strategies, match types, ad rotation, audience signals, and conversion actions — the settings that matter most with recommended configurations.
Built for anyone managing Google Ads — from solo advertisers to agency teams.
Google Ads is one of those platforms where you never stop learning. Even experienced advertisers forget which bid strategy does what, or what a "good" Quality Score actually means for their account. The interface doesn't help — Google rearranges things constantly.
This reference card organizes every important setting, metric, and campaign type into a single spreadsheet you can keep open in another tab. When you need to remember the difference between Target CPA and Maximize Conversions, or what Impression Share actually measures, it's all there.
- ✓ Training a new team member on Google Ads? Hand them this card. It covers every concept they'll encounter in the first month without overwhelming them with a 200-page manual.
- ✓ Managing accounts across multiple campaign types? The reference card keeps the specifics straight — which bid strategies work with Shopping vs. Search vs. Video.
- ✓ Need to explain a metric to a client? The definitions are written in plain English. Copy and paste the explanation instead of trying to translate Google's jargon.
- ✓ Keep forgetting the recommended settings? Every section includes the configuration Jeff's team uses as a starting point. Adjust from there based on your account data.
Instant access. No credit card.
20+ Years of Google Ads on One Reference Sheet
Jeff Sauer has been managing Google Ads since 2005 — back when it was still called AdWords. This reference card distills two decades of account management into the settings, metrics, and practices that actually matter.
One reference card for every Google Ads question you keep Googling
Bookmark the spreadsheet and keep it open next to Ads Manager. Every setting, every metric, one place.