25+ GTM Recipes That Track What Actually Matters — Without the Guesswork
Every time you need to track something new in Google Tag Manager, you end up reading five blog posts that all contradict each other. This cookbook gives you 25+ tested recipes — each one with the exact tags, triggers, and variables you need. Find what you want to track, follow the recipe, done.
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25+ Ready-to-Use Recipes
Each recipe gives you the exact tag, trigger, and variable configuration. Copy the setup, paste it into your container, and you're tracking in minutes.
Video Player Tracking
Six platforms covered in one place: YouTube, Vimeo, Wistia, Vidyard, HTML5, and JW Player. Track plays, pauses, completions, and engagement — across all of them.
Beyond the Basics
Engagement timers, form abandonment, exit-intent tracking, print tracking, cookie management, and more. The tracking your analytics reports have been missing.
Requires GTM already installed. Each recipe is independent — jump to what you need.
Google Tag Manager can track almost anything on your website. The problem is figuring out how. Every implementation requires a specific combination of tags, triggers, and variables — and the documentation is spread across dozens of blog posts, Stack Overflow threads, and outdated tutorials.
This cookbook puts 25+ proven recipes in one place. Each one tells you exactly what to create, how to configure it, and what data you'll see when it's working. No theory. No "it depends." Just the implementation steps.
- ✓ Need to track video engagement across multiple players? Six separate recipes cover YouTube, Vimeo, Wistia, Vidyard, HTML5, and JW Player — each with the exact GTM configuration for plays, pauses, and completions.
- ✓ Losing leads to form abandonment? The Form Abandonment recipe fires when someone starts filling out a form but leaves without submitting — so you can see exactly where drop-off happens.
- ✓ Want to know how long people actually engage with your content? The Engagement Timer recipe tracks real active time on page — not just page load to exit, but actual scrolling and interaction.
- ✓ Dealing with GDPR cookie consent? The Cookie Management and GDPR recipes give you a GTM-native approach to consent-aware tracking that actually works.
- ✓ Tracking file downloads, print actions, or exit intent? Dedicated recipes for each — the interactions most analytics setups miss entirely.
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Built by a Team That Lives Inside GTM
Jeff Sauer has been working with digital analytics since 2005 and has trained 50,000+ marketers through MeasureU. His team has been using Google Tag Manager since it launched — and these are the same recipes they rely on for client implementations every week. MeasureU's GTM course uses this cookbook as its companion reference.
25 recipes. 49 pages. One PDF you'll keep coming back to.
Download the cookbook, find the tracking you need, and follow the recipe. Most implementations take less than 15 minutes.