How Many Leads and Sales Can You Generate from Facebook Ads? Plug In Your Numbers.
Meta Ads can drive a lot of leads. The question is whether those leads are worth what you paid for them. This calculator connects your cost per lead, lead-to-sale conversion rate, and average deal size so you can see the full picture before you set a budget.
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Lead-to-Revenue Math
Connect your cost per lead to your actual close rate and deal size. See how many leads you need each month — and what that costs in ad spend.
Budget Scenario Planning
Test different CPL and conversion rate assumptions side by side. Find the scenarios where Meta Ads make financial sense for your business.
Revenue Projections
Enter your monthly budget and the calculator projects how many leads, sales, and total revenue you can expect based on your inputs.
Works for lead generation, ecommerce, and service businesses running Meta Ads.
Facebook makes it very easy to generate leads. Forms pre-fill, audiences are massive, and the ad formats are built for engagement. The hard part is figuring out whether those leads are actually worth the money you spent to get them.
This calculator connects your ad spend to revenue in three steps: cost per lead, lead-to-sale conversion rate, and average deal size. When you plug in real numbers from your business, you get a clear picture of whether a given budget will actually pay off.
- ✓ Getting leads but not enough sales? The calculator shows where the funnel breaks down. A $10 CPL sounds cheap until you realize only 2% of those leads buy anything.
- ✓ Trying to figure out if Meta Ads can hit your revenue target? Enter your goal and the calculator works backwards to the budget you need. No guessing.
- ✓ Presenting a budget recommendation to a client? The spreadsheet gives you the math to back it up. Share the inputs, show the outputs, and let the numbers make the argument.
- ✓ Comparing Meta Ads to other channels? Run the same exercise for Google Ads and compare the cost per acquisition. The calculator makes apples-to-apples comparison possible.
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The Same Budget Analysis Jeff Runs for Every New Meta Ads Client
Jeff Sauer has been running paid campaigns since 2008 and has trained 50,000+ marketers through MeasureU. This calculator is the first thing his team uses when evaluating whether Meta Ads can hit a client's revenue goals.
Find out what Meta Ads can actually deliver — before you set a budget
Plug in your lead cost, conversion rate, and deal size. Get a clear revenue projection in under 5 minutes.