Are You Charging Enough? Plug In Your Numbers and Find Out in 5 Minutes.
Most service businesses price by copying competitors or picking a number that "feels right." This calculator works from your actual costs — labor, overhead, tools, and target profit margin — to tell you the minimum you need to charge to stay profitable.
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Cost-Based Pricing Model
Enter your labor costs, overhead, tools, and desired profit margin. The calculator outputs the minimum hourly rate and project rate you need to charge.
Utilization Adjustment
Not every hour is billable. The calculator factors in your utilization rate so your pricing covers the hours spent on admin, sales, and non-billable work.
Margin Scenarios
See what happens to your take-home at 20%, 30%, or 40% margins. Compare scenarios and pick the pricing that matches your growth goals.
Built for agencies, consultants, and freelancers who sell time-based services.
The most common pricing mistake in service businesses is setting rates based on what competitors charge. The problem? You don't know their costs. A rate that's profitable for them might lose money for you — especially if your team is bigger, your tools cost more, or your utilization is lower.
This calculator starts with your numbers. Plug in what you actually spend on labor, overhead, and tools. Set your target profit margin. Factor in your realistic utilization rate. The spreadsheet calculates the minimum rate you need to charge — and shows you what your take-home looks like at different price points.
- ✓ Worried you're leaving money on the table? The calculator shows you the gap between what you're charging and what you should be charging based on your actual costs. Most people are surprised by the difference.
- ✓ Growing your team and not sure how to price? Adding employees changes your cost structure. The calculator adjusts for team size, loaded labor costs, and the utilization hit that comes with onboarding.
- ✓ Transitioning from hourly to project pricing? Use the hourly rate as your foundation, then multiply by estimated hours per project. The calculator gives you the floor — price above it.
- ✓ Preparing for a pricing conversation with a prospect? Run the numbers beforehand so you know your minimum before you walk in. Confidence in pricing comes from knowing the math.
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The Same Pricing Framework Jeff Used to Build a 7-Figure Agency
Jeff Sauer built and scaled a digital marketing agency before founding MeasureU. This calculator uses the same cost-based pricing model that got his agency to profitability — and that he now teaches to thousands of agency owners.
Pricing should come from math — not from looking at what everyone else charges
Enter your costs, set your margin target, and get a defensible rate in 5 minutes. No more guessing.