How Many Conversations Does It Take to Hit Your Revenue Number? Do the Math.
Revenue goals are just numbers until you connect them to a prospecting activity. This calculator works backwards from your target revenue to the exact number of conversations, proposals, and prospects you need each month to get there.
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Revenue-to-Activity Pipeline
Start with your revenue goal and the calculator maps out exactly how many deals, proposals, discovery calls, and outreach touchpoints you need.
Close Rate Analysis
See how your close rate at each stage affects the total volume of prospects required. A small improvement in close rate can dramatically reduce the outreach you need.
Monthly and Weekly Targets
The calculator breaks your annual goal into monthly and weekly prospecting targets. You know exactly how many conversations to have this week.
Built for agency owners, consultants, and service professionals who need a reliable sales pipeline.
"We need more clients" is not a sales strategy. But that's where most service businesses start — and end. They want $50K more in revenue this quarter but have no idea how many people they need to talk to in order to get there.
This calculator turns your revenue target into a daily prospecting plan. Enter your average deal size, close rate, and how many touchpoints it takes to get a meeting. The spreadsheet works backwards to give you a specific number of outreach activities per day and per week.
- ✓ Hitting a revenue plateau? The calculator shows you whether the problem is not enough conversations or not enough closes. Those are two very different problems with two very different fixes.
- ✓ Building a sales team? Use the calculator to set per-person quotas based on realistic close rates. Each rep knows their weekly outreach target and the revenue it should produce.
- ✓ Raising your prices? Higher deal sizes mean fewer conversations needed. Plug in your new pricing and see how it changes the volume of prospecting required.
- ✓ Planning next quarter's revenue? Run the calculator with your current close rate and pipeline to see if your target is realistic — or if you need to adjust your plan.
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The Prospecting Math Behind Jeff's Agency Growth
Jeff Sauer grew a digital marketing agency from zero to seven figures. This calculator uses the same revenue-to-activity pipeline he built to make prospecting predictable instead of random.
Your revenue goal is just a math problem — this calculator solves it
Enter your close rate, deal size, and target revenue. Get your exact daily and weekly prospecting numbers.