See Exactly How Visitors Move Through Your Site — From First Click to Conversion
GA4 shows you page views. This kit shows you the journey. GTM container templates for IOJ and ACT tracking plus a Looker Studio dashboard that visualizes how visitors move through your funnel — so you can see where they drop off and where they convert.
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GTM Container Templates
Pre-built GTM containers for tracking the user journey — IOJ (Information, Opt-in, Journey) and ACT (Awareness, Consideration, Transaction) stages. Import directly into your GTM account.
Journey Dashboard Template
A Looker Studio dashboard that visualizes user journey data. See where visitors enter, how they progress through stages, and where they drop off.
From Tracking to Insight
The GTM templates fire the events. The dashboard visualizes them. Together, you see the full picture of how visitors become customers on your site.
Built for marketers and analysts who want to understand user behavior beyond basic page views.
GA4 tells you how many people visited a page. It doesn't tell you the story of how they got there, what they considered along the way, or where they gave up. That's the difference between page view data and journey data — and it's usually the difference between guessing and knowing what to fix.
This kit gives you both halves of the solution. The GTM container templates set up the tracking that captures journey-stage events. The Looker Studio dashboard turns those events into a visual funnel you can actually read and act on.
- ✓ Can you see where visitors drop off? The dashboard shows stage-by-stage progression. You'll know exactly which step loses the most people — and can focus your optimization there.
- ✓ Using Jeff's IOJ or ACT frameworks? The GTM templates are built specifically for these journey models. Import the container and the tracking matches the framework.
- ✓ Want a visual funnel in Looker Studio? The dashboard template connects to your GA4 journey events and shows progression, drop-off rates, and conversion by stage.
- ✓ Not sure how to implement journey tracking? The GTM containers include all the tags, triggers, and variables you need. Import the JSON file and customize the page paths for your site.
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The Tracking Setup Behind MeasureU's Journey Frameworks
Jeff Sauer developed the IOJ and ACT frameworks to give marketers a practical way to measure the customer journey. This kit is the technical implementation — the GTM containers and dashboards that make those frameworks real in your analytics.
From page views to journey insights in one afternoon
Import the GTM containers, connect the dashboard, and start seeing how visitors actually move through your site. The picture is usually different from what you expect.