Many people have already been worried about the July 1, 2023 deadline for Universal Analytics to stop working.
Now an email going around from Google telling you that Google is going to configure your GA4 account FOR you if you haven't done so by March, has people really worried!
So what's really going on?
What if you've already created a GA4 account? Will Google overrite your current GA4 account?
Check out this 4 minute video, [ACTION REQUIRED!] Google Configuring Your GA4 Automatically?!? for the most current truth!
https://www.youtube.com/watch?v=12LWtKopqSA
If you want to be absolutely sure about how to migrate, set up and use Google Analytics 4 property to give you the data you need to make good marketing decisions, check out our Academy for Marketers.
You'll find everything you need on GA4 and more, including Google Tag Manager and Looker Studio.
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