or join Academy for $49/mo
Build an Agency That Runs Without You
A step-by-step system for scaling from freelancer to agency owner — covering finances, clients, hiring, and the temptations that sink most agencies before they grow. 43 video lessons across 5 modules. Taught by Jeff Sauer, who built and scaled his own analytics agency before founding MeasureU.
- Build a revenue model that scales beyond trading time for money
- Find, close, and retain clients without a constant hustle
- Hire the right people and structure your team for growth
- Lifetime access + frameworks and planning templates included
You Built a Job, Not a Business.
You ARE the Agency
Every client calls you. Every deliverable goes through you. Take a week off and everything falls apart. You didn't build an agency — you built a job with overhead. And you're stuck because you can't hire until you grow, but you can't grow until you hire.
Your Pipeline Is a Prayer
Some months are great. Others, you're wondering where the next client is coming from. You don't have a system for finding clients — you have a series of lucky breaks and referrals. And those dry up without warning.
You Charge What You Think They'll Pay
No pricing strategy. No revenue model. You look at what competitors charge and guess. Some clients are profitable. Others eat your margins alive. But you've never actually sat down and modeled what your agency needs to make per client to survive.
Everyone Else Figured It Out (Or So It Seems)
Other agencies have processes, teams, and predictable revenue. You're still winging it — and it feels like everyone got a playbook you missed. They didn't. They just learned the fundamentals you haven't been taught yet.
Course Curriculum
Five modules. 43 lessons. From fundamentals to long-term planning.
1 Agency Fundamentals
- Agency finances, P&Ls, and balance sheets
- Revenue models for consultants vs agencies
- Niche selection and positioning
- Setting up your financial foundation
Result: You'll understand the financial reality of running an agency — not just revenue, but the margins, models, and structures that determine whether you survive year one.
2 Business Development
- Finding your next client systematically
- Pricing strategy — how much to charge and why
- Inbound lead generation and your agency website
- Closing deals and avoiding bad clients
Result: You'll have a repeatable system for finding, qualifying, and closing clients — instead of waiting for referrals and hoping the phone rings.
3 Growing Your Agency
- Client onboarding, account management, and project management
- Revenue forecasting and cash-flow planning
- Contracts, SOWs, and scope protection
- Hiring: employees vs contractors, finding and managing talent
Result: You'll know how to manage clients, projects, and people without being the bottleneck — the skills that separate a freelancer from an agency owner.
4 Long Term Planning
- Typical agency roadmap and growth stages
- Business entity types and partnership structures
- Leadership structure and personnel planning
- Revenue planning, forecasting, and exit strategy
Result: You'll have a roadmap for where your agency is headed — not just next quarter, but the long-term plan for growth, structure, and eventual exit.
5 Temptations to Avoid
- Why you shouldn't build a proprietary platform
- The danger of growing too quickly
- Up-selling clients too aggressively
- Not defining what makes your company great
Result: You'll recognize the traps that kill otherwise successful agencies — and know how to avoid them before they cost you clients, money, or your sanity.
What You'll Walk Away With
Skills you can use the week you learn them
A Revenue Model That Scales
Understand P&Ls, margins, and pricing so you can build an agency that actually makes money — not just generates revenue.
A Repeatable Client Acquisition System
Find clients, price your services, close deals, and avoid the bad fits — without relying on luck or a single referral source.
Systems for Managing Clients and People
Onboarding, account management, project management, hiring. The operational layer that lets you grow without doing everything yourself.
A Long-Term Roadmap (and the Traps to Avoid)
Leadership structure, partnerships, exit planning — plus the five temptations that derail agencies right when they start to succeed.
Ready to Build Your Agency?
43 lessons. 5 modules. From foundations to long-term planning. Everything you need to go from freelancer to agency owner.
Your Instructor
Jeff Sauer
Co-Founder & CEO
Jeff built and scaled his own analytics agency before founding MeasureU. He knows the revenue models, the client management headaches, and the growth traps firsthand — because he lived them.
- ✓ Built and scaled his own analytics agency
- ✓ Managed teams, clients, and growth for 10+ years
- ✓ Now teaches thousands of agency owners through MeasureU
What Students Say
"Jeff's agency course gave me the framework I needed to actually structure my business. I went from winging it to having a real plan within a month."
Marco Kramer
"The pricing and revenue model section alone saved me from making a huge mistake. I was undercharging by 40% and didn't even realize it."
Kathy Olson-Verville
"I've taken other agency courses, but Jeff's is the only one that covers the financial reality — P&Ls, cash flow, and what it actually costs to run an agency."
Sunny Kumar
"The business development module changed how I think about finding clients. I stopped waiting for referrals and started building a real pipeline."
Jay Buecek
"The temptations to avoid module should be required reading. I almost made the proprietary platform mistake before watching those lessons."
Lori Baxter
"Jeff's honesty about what actually goes wrong is refreshing. He doesn't just tell you what to do — he warns you about what will tempt you off course."
Justin Regis
You are the agency — everything depends on you
Waiting for referrals and hoping the phone rings
Pricing by gut feel with no revenue model
Hiring when you're drowning, not when you should
No contracts, no SOWs, scope creep everywhere
No exit plan — just running until you burn out
A team and systems that run without you
A repeatable pipeline for finding and closing clients
Pricing backed by a real revenue model
Hiring the right people at the right time
Contracts and SOWs that protect your scope
A long-term roadmap with an exit strategy
Two Ways to Get This Course
Get this course on its own, or get everything with Academy
Agency Jumpstart Only
Lifetime access to this course
- All 43 video lessons across 5 modules
- Fundamentals → Business Dev → Growing → Planning → Temptations
- Revenue models, pricing frameworks, and templates
- Lifetime access to all updates
MeasureU Academy
All 10 courses + tools + community
- This Agency Jumpstart Course + 9 other courses
- GA4, GTM, Google Ads, Looker Studio, and more
- Tools, templates, calculators, frameworks
- Full community access
- Cancel anytime — no commitment
Think about it: Academy costs half of what the Agency Jumpstart course costs standalone. And you get 10 courses instead of one. If you need measurement skills alongside agency skills — this is the obvious choice.
Want More Than Just Agency Skills?
You're here because you want to build an agency. But your agency needs measurement skills too — GA4, GTM, Looker Studio, strategy. MeasureU Academy gives you all 10 courses for $49/month. Cancel anytime.
Join Academy — $49/mo30-Day Money-Back Guarantee
If the course isn't what you expected, email us within 30 days for a full refund. No questions asked.
We've taught thousands of students. We're confident this will be worth your time. But if it's not — you're covered.
Frequently Asked Questions
+ − Is this course for freelancers or established agencies?
+ − Does this only apply to analytics agencies?
+ − What's the difference between this course and Academy?
+ − How long does the course take?
+ − Can I get a refund?
+ − What if I get stuck?
Build the Agency. Build the Systems. Build the Life.
From Freelancer to Agency Owner.
$99
One-time payment • Lifetime access
30-Day Money-Back Guarantee