includes this course + 11 more
Query Your GA4 Data Without Sampling, Limits, or Waiting on the Interface
GA4's reports sample your data and cap your questions. BigQuery holds the raw event-level data behind your property, with nothing summarized away. This course takes you from a blank Google Cloud account to scheduled queries feeding your dashboards. 33 video lessons across 4 modules. Taught by Manisha Mistry.
- Set up Google Cloud, billing, and the GA4-BigQuery link correctly the first time
- Write your first SQL query against raw GA4 event data (no SQL background needed)
- Schedule queries and connect results to Looker Studio and Sheets
- Included with MeasureU Academy, alongside 11 other courses including GA4 and GTM
Course Curriculum
Four modules. 33 lessons. From first login to scheduled queries.
1 BigQuery: The Foundations
- What Google BigQuery is and when to use it
- How GA4 and BigQuery relate, and why the raw export matters
- BigQuery parts and pieces: projects, datasets, tables
- A guided tour of the BigQuery interface
Result: You'll know what BigQuery is for, when it beats the GA4 interface, and how to find your way around it.
2 BigQuery Setup
- Creating your Google Cloud account, billing account, and project
- Enabling the BigQuery API and managing costs
- Linking GA4 to BigQuery with the right access
- Validating your tables so you know the export is flowing
Result: You'll have GA4 data landing in your own BigQuery project, configured correctly and with billing under control.
3 Your First Query
- Understanding query parts and pieces before you write one
- Writing and leveling up your first query on GA4 events
- Expanding to session-level queries
- Scheduling queries and connecting to Looker Studio
Result: You'll write, run, and schedule real queries against your GA4 data, then pipe the results into your reports.
4 Tips and Tricks
- Getting other data sources into BigQuery
- Troubleshooting table expiration before it costs you data
- Using Connected Sheets for analysis without SQL
- Leveling up your skills, plus a bonus Q&A session
Result: You'll avoid the traps that quietly delete data, and know the shortcuts practitioners actually use.
What You'll Walk Away With
Skills you can use the week you learn them
Your Own Raw-Data Pipeline
GA4 events exporting to a BigQuery project you own and control, free of the sampling and retention limits that cap the GA4 interface.
SQL That Answers Marketing Questions
Event-level and session-level queries you build up step by step, written for marketers rather than database engineers.
Reports That Refresh Themselves
Scheduled queries feeding Looker Studio and Connected Sheets, so the analysis you build once keeps working every week.
Billing You Don't Have to Fear
Cost management and table-expiration guardrails, set up from day one. The free tier covers most marketing workloads when configured right.
Ready to Get Past GA4's Limits?
33 lessons. 4 modules. From Google Cloud setup to scheduled queries. Included with MeasureU Academy.
Your Instructor
Manisha Mistry
Technical Director
Manisha runs technical architecture for MeasureU's enterprise clients: the tracking systems, data pipelines, and server-side setups behind 6-9 figure brands. In this course she teaches BigQuery the way she uses it, as the working layer between GA4 and the reports clients actually read.
- ✓ Enterprise tracking and data architecture
- ✓ Server-side GTM and GA4 pipeline specialist
- ✓ Co-teaches the MeasureU GTM course
This Course Comes With MeasureU Academy
BigQuery is part of the Academy library, alongside GA4, GTM, Looker Studio, Analytics Canvas, and every other MeasureU course, plus tools, templates, and the expert community.
$49/month. Cancel anytime.
Join Academy — $49/moFrequently Asked Questions
+ − Do I need to know SQL before taking this course?
+ − Will BigQuery cost me money to learn?
+ − Can I buy this course on its own?
+ − Do I need the GA4 course first?
+ − Who teaches this course?
+ − What if I get stuck?
Your GA4 Data, Without the Guardrails.
33 lessons from first login to scheduled queries.