or join Academy for $49/mo
Learn Claude the Way You'd Actually Use It at Work
Three recorded sessions that take you from a brand-new free account to Claude running scheduled work while you're away from the keyboard. No developer background assumed. Session one starts by opening the website. Taught by Jeff Sauer, live to the MeasureU community in June 2026.
- 21 lessons across three sessions: 101, 201, and 301
- Starts from zero: a new free account, in the browser
- Every session ends with the live Q&A from the room
- Also included with MeasureU Academy ($49/mo)
Three Sessions. Each One Earns the Next.
This is the same order the material was taught live, and it's deliberate. You don't need the desktop app until the browser stops being enough. You don't need agents until you have a workflow worth repeating.
Claude 101: The Browser
Where Claude fits next to ChatGPT and Gemini, a full tour of the interface, and your first real project: a brand voice Claude can write in. Ends with turning a call transcript into marketing content.
Claude 201: The Desktop
What installing the desktop app actually changes. Native connectors, Skills, project folders on your own machine, and reaching your marketing data through MCPs.
Claude 301: The Automation
Building your own Skills live, scheduled tasks and routines, and dispatching several agents at once. Plus an honest answer on whether you need the command line at all.
You're Paying for Claude. You're Using About a Tenth of It.
You're using it as a better search box.
Open a blank chat, ask a question, copy the answer out, close the tab. Nothing you taught it yesterday is there today. The parts that make it a system, meaning projects, memory and connectors, are sitting behind menus you've never opened.
The output sounds like everyone else's output.
Because you gave it nothing to work from. Session one builds a brand voice project out of your own writing, including a list of the patterns you never want to see again, so the drafts start sounding like you instead of like a model.
What's Inside
Three sessions. 21 lessons. Five and a half hours, including the live Q&A at the end of each one.
1 Claude 101: Getting Started
- Claude vs AI chatbots, and where each tool actually wins
- A tour of Claude.ai from a brand-new free account
- Let's build our first project (brand voice)
- A practical use case: call transcripts to marketing content
- Connecting Claude to other tools
- Recap + what's in the 201
- Live Q&A
Result: You'll have a working brand-voice project and a first real workflow, built in the browser on the free tier.
2 Claude 201: Desktop & Connectors
- From browser to desktop, and what actually changes
- Understanding Claude Cowork
- Native connectors
- Claude Skills
- Using project folders on your machine
- Accessing marketing data with MCPs
- Recap + 301 preview
- Live Q&A
Result: You'll have the desktop app installed, two tools connected, and Claude reading a real project folder you control.
3 Claude 301: Skills & Agents
- Claude Code vs Cowork, and the test for stepping up
- Scheduled tasks & routines
- Let's build skills, live from my account
- Multi-agent dispatch
- Recap + the honest take on whether you need a 401
- Live Q&A
Result: You'll have your own Skill, one scheduled job running, and a clear read on when you've outgrown the desktop app.
What You'll Walk Away With
Four things you build during the sessions, not four things you read about
A Brand Voice Project That Holds
Brand guide, sample copy, positioning, tone rules, and your own list of AI patterns to avoid. Loaded once, applied to everything Claude writes after.
A Repeatable Content Workflow
Take a recorded call and pull newsletter, video, and social angles out of it, using the customer's own words. That's why it reads better than anything written from a blank page.
Claude Connected to Your Data
Email, calendar, and files through one-click connectors. GA4 and Tag Manager through MCPs. Including which permissions to grant first, and why view-only is the right starting point.
Your First Skill, and a Job on a Timer
A Skill is the modern version of an SOP: written once, run on demand. You'll build one from a workflow you already repeat, then put a scheduled task behind it.
Start Where You Actually Are
Three sessions, in order, taught live to marketers. Lifetime access.
Your Instructor
Jeff Sauer
Co-Founder & CEO
Jeff's been building measurement systems for clients, agencies, and his own businesses since 2005, and teaching marketers the whole time. He runs MeasureU on the workflows in this course: the brand voice project, the connectors, the scheduled jobs. That's why the sessions demo real accounts instead of a sandbox, with things going wrong on camera.
He's also candid about the limits. A running theme across all three sessions is keeping a human in the loop on anything you can't independently verify, especially work you put your name on or bill for.
- ✓ Teaching marketers since 2005
- ✓ Founded and scaled his own analytics agency
- ✓ Taught these three sessions live to the MeasureU community in June 2026
What Marketers Say About Jeff's AI Training
"Jeff has always been one of the best at teaching modern marketers how to do things the right way. Learning how to apply AI tools without compromising on quality was excellent. This is going to save hours!"
Michael
"Very insightful information on how to improve productivity and results with AI tools."
Howard Walker
wesismartwebmarketing.com
These are from Jeff's earlier live AI training at MeasureU, not from this course. Claude for Marketers was taught in June 2026 and is new enough that nobody has reviewed it yet.
A new blank chat every single time
Copy answers out, paste them somewhere else
Prompt tricks collected off social media
Output that reads like everyone else’s output
Tutorials that open with a terminal command
“I should probably be doing more with this”
Projects that keep your context between sessions
Connectors, so the work lands where it belongs
A brand voice built from your own writing
Drafts that sound like you, because you taught it
A marketer explaining it, in plain language
“That runs on a schedule now”
Two Ways to Take It
Get this course on its own, or get everything with Academy
Claude for Marketers Only
Lifetime access to this course
- All three sessions, 21 lessons
- Lifetime access, learn at your own pace
- The brand voice and project templates from session one
- Expert Community access
MeasureU Academy
All 13 courses + tools + community
- This course + 12 others
- GA4, GTM, Google Ads, Data Studio, and more
- Tools, templates, calculators, frameworks
- Full community access
- Cancel anytime, no commitment
Want More Than Just Claude?
MeasureU Academy includes this course plus 12 others: GA4, GTM, Google Ads, Data Studio, and more. Plus tools, templates, frameworks, and community access. $49/month. Cancel anytime.
Join Academy — $49/mo100% Money-Back Guarantee
If the course isn't what you expected, email us within 30 days for a full refund. No questions asked. No hoops. No guilt trips.
We've been teaching marketers long enough to know this works. But you shouldn't have to take our word for it.
Frequently Asked Questions
+ − Do I need to have used Claude before?
+ − Do I need a paid Claude subscription to follow along?
+ − How long does the course take?
+ − Is this about writing prompts?
+ − Do I need to know how to code?
+ − What's the difference between this and Academy?
+ − Was this recorded live?
+ − Can I get a refund?
Get Past the Blank Chat Window
Three sessions, taught live to marketers. 21 lessons. Lifetime access.
