or join Academy for $49/mo
Build the Measurement Plan Your Marketing Stack Is Missing
Document a measurement plan that ties every metric to revenue — and never answer "is marketing working?" with a shrug again. 117 video lessons across 6 modules. Taught by Jeff Sauer, who's been building measurement systems for clients and agencies since 2005.
- Build a documented measurement plan your whole team can follow
- Connect every metric to business outcomes — no vanity numbers
- Forecast revenue with confidence using the Power Planner framework
- Lifetime access + frameworks, templates, and Q&A recordings included
Your Tools Collect Data. Your Team Can't Use It.
73%
of marketing teams say their tools don't talk to each other.
GA4 says one thing. Your CRM says another. Your ad platform claims credit for everything. Without a measurement plan connecting them, you're making decisions based on whichever dashboard you opened last.
67%
of marketers dread the question: “Is marketing working?”
You know you're doing good work. But when leadership asks for proof, you scramble through dashboards trying to stitch together a story. A measurement plan gives you the answer before they ask.
85%
of the metrics teams track don't connect to money.
Pageviews, sessions, bounce rate — they fill your reports but don't tell you what's actually driving revenue. The gap between “data we collect” and “decisions we make” is where most measurement strategies fall apart.
62%
of teams say every new tool makes their measurement worse.
You added Clarity. Then a new CRM. Then a BI tool. Each one promised better insights, but now you have more dashboards, more data, and less clarity about what's actually happening. The problem was never the tools — it was the plan.
Course Curriculum
Six modules. 117 lessons. From planning to growth.
1 Planning
- Why you need to slow down before you measure
- The Q.I.A. framework: Questions, Information, Actions
- Mapping your user journey end-to-end
- Auditing your existing tools and data sources
Result: You'll have a clear measurement plan that connects your business questions to the data you actually need — before touching a single tool.
2 Measurement Plan
- Building your measurement plan foundations
- Using P.O.D. to measure behaviors (Purpose, Offer, Details)
- The 10-minute audit for quick diagnostics
- Deep-dive audit for GA4 and Google Tag Manager
Result: You'll have a documented measurement plan that your team can follow — covering every tool, every metric, and every business question.
3 Framework
- The Measurement Mindset and Three Stages
- Plan, Build, Launch across Cave, Valley, and Summit
- Applying the framework at every business stage
- Launching measurement systems that scale
Result: You'll understand exactly where your business sits in the measurement journey and what to build next — no more guessing.
4 Forecasting
- The foundations of forecasting revenue and results
- Using the Power Planner to connect marketing to outcomes
- Advanced forecasting techniques and trend analysis
- Managing and updating forecasts over time
Result: You'll forecast revenue with confidence — connecting marketing activities to business results with a repeatable system.
5 Retention & Growth
- Retention, churn, stick rate, and cohort analysis
- Gathering the right data for retention metrics
- Building and interpreting cohort reports
- Taking action on retention and churn insights
Result: You'll know exactly which customers stay, which leave, and why — plus have the reports to prove it and act on it.
6 Agency Building
- Starting a measurement marketing agency
- Client management, workflow, and team skills
- Selling measurement services and generating leads
- Expanding your team and forecasting agency revenue
Result: You'll have a blueprint for building or growing a measurement marketing agency — from finding clients to managing a team.
What You'll Walk Away With
Skills you can use the week you learn them
A Documented Measurement Plan
Not a spreadsheet of metrics — a plan that connects business questions to data sources to actions. One document your entire team can follow.
Revenue Forecasting With the Power Planner
Connect marketing activities to revenue outcomes. Build forecasts your CFO will actually believe — and update them as reality unfolds.
Retention, Churn, and Cohort Reports
Know which customers stay, which leave, and exactly when. Build cohort reports that turn retention from a gut feeling into a measurable system.
A Blueprint for Selling Measurement Services
Whether you're freelancing or building an agency — learn how to package, price, and sell measurement as a service that clients actually value.
Ready to Build Your Measurement Plan?
117 lessons. 6 modules. From planning to forecasting to growth. Everything you need to tie your marketing data to business outcomes.
Your Instructor
Jeff Sauer
Co-Founder & CEO
Jeff's been building measurement systems for clients, agencies, and his own businesses since 2005. He's trained thousands of marketers to move beyond vanity metrics and build plans that connect data to decisions.
- ✓ Building measurement systems since 2005
- ✓ Founded and scaled his own analytics agency
- ✓ Trained thousands of marketers on measurement strategy
What Students Say
"Jeff's measurement strategy course completely changed how I approach analytics. Instead of drowning in dashboards, I now have a clear plan that connects every metric to business outcomes."
Kathy Olson-Verville
"The forecasting module alone was worth the price. I finally have a system to predict revenue instead of hoping the numbers work out."
Sunny Kumar
"Before this course, I was collecting data without knowing why. Now every metric I track has a purpose and ties back to a business question."
Jay Buecek
"Jeff's Q.I.A. framework is something I use with every client now. It saves hours of wasted reporting and gets straight to what matters."
Lori Baxter
"The retention and cohort analysis module gave me skills I've been trying to learn for years. Finally presented in a way that makes sense."
Justin Regis
"This course gave me the confidence to sell measurement as a service. The agency building module is a masterclass in packaging analytics work."
Marco Kramer
Tools that don't talk to each other
Metrics that don't connect to money
Scrambling when leadership asks “is it working?”
Every new tool makes the mess bigger
Forecasting by gut feel and hope
Retention is a mystery until customers are gone
One measurement plan connecting every tool
Every metric tied to a business question
Answer “is it working?” before they ask
New tools plug into an existing framework
Revenue forecasting with the Power Planner
Retention, churn, and cohorts measured systematically
Two Ways to Get This Course
Get this course on its own, or get everything with Academy
Measurement Strategy Only
Lifetime access to this course
- All 117 video lessons across 6 modules
- Planning → Measurement Plan → Framework → Forecasting → Retention → Agency
- Power Planner framework + templates
- Lifetime access to all updates
MeasureU Academy
All 10 courses + tools + community
- This Measurement Strategy Course + 9 other courses
- GA4, GTM, Google Ads, Looker Studio, and more
- Tools, templates, calculators, frameworks
- Full community access
- Cancel anytime — no commitment
Think about it: Academy costs half of what the Measurement Strategy course costs standalone. And you get 10 courses instead of one. If you need anything beyond strategy — GA4, GTM, reporting — this is the obvious choice.
Want More Than Just Strategy?
You're here because measurement strategy is a gap in your skills. But implementing that strategy requires tools — GA4, GTM, Looker Studio. MeasureU Academy gives you all 10 courses for $49/month. Cancel anytime.
Join Academy — $49/mo30-Day Money-Back Guarantee
If the course isn't what you expected, email us within 30 days for a full refund. No questions asked.
We've taught thousands of students. We're confident this will be worth your time. But if it's not — you're covered.
Frequently Asked Questions
+ − Is this course just theory, or will I build something?
+ − Do I need to know GA4 or GTM first?
+ − What's the difference between this course and Academy?
+ − How long does the course take?
+ − Can I get a refund?
+ − Is the Agency Building module relevant if I work in-house?
+ − What if I get stuck?
+ − Who teaches this course?
Plan It. Measure It. Prove It.
Build the Measurement Plan Your Stack Is Missing.
$99
One-time payment • Lifetime access
30-Day Money-Back Guarantee