Crack the code to generating consistent profits from Google Ads
Get started with Google Ads Mastery today, and:
- ✓ Build your account to deliver profit-generating data for every ad campaign you run, from day one
- ✓ Discover how to find the untapped, low-cost keyword opportunities that will maximize your advertising budget
- ✓ Increase your conversions and reduce wasted ad spend using our management techniques
- ✓ Master the art using the "video game mentality" to build thriving Google Ads accounts
60-Day Money-Back Guarantee · SSL Encrypted
Data Driven has trained digital marketers in over 1,000 organizations, including:
"What I spend on Google Ads vs what I spent on your course and the money I have SAVED has paid for itself 10 times over!"
Here's What You'll Find Inside Google Ads Mastery...
- → A system for finding profitable advertising opportunities using Google Ads
- → A guide to building your Accounts, Campaigns, and Search Ads on Google
- → An insider view of how an experienced advertiser manages Google Ads accounts
- → A roadmap for creating successful PPC advertising campaigns
Course Curriculum
1 Introduction To Google Ads Mastery 3 lessons
- ▸ Introducing Google Ads Mastery and Jeff Sauer
- ▸ The Game of Paid Search
- ▸ The 10 Commandments of PPC Management
2 Navigating Google Ads 8 lessons
- ▸ Creating a New Google Ads Account
- ▸ Creating Your First Campaign
- ▸ Creating Your Initial Campaign Settings
- ▸ Navigating Your Google Ads Account
- ▸ Navigating Keywords, Ads and More
- ▸ Navigating Billing, Payments, and Account Settings
- ▸ Google Ads Account Administration
- ▸ How Google Ads Works
3 Account and Campaign Structure 6 lessons
- ▸ Ad Groups, Keywords, and Ads
- ▸ Keyword Selection and Google Keyword Planner
- ▸ Keyword Research Tools
- ▸ Keyword Selection
- ▸ Keyword Research - Putting it all together
- ▸ Keyword Match Types
4 Ad Guidelines and Ad Copy Testing 5 lessons
- ▸ Ad Copy - Text Ads Rules and Formats
- ▸ Ad Copy in Google Ads
- ▸ The Ad Auction
- ▸ Quality Scores
- ▸ Ad Extensions
5 Location, Language and Device Targeting 4 lessons
- ▸ Location and Language Targeting
- ▸ Billing Options
- ▸ Mobile and Device Targeting
- ▸ Seeing Your Ads on Google
6 Earning A Positive Return On Investment 11 lessons
- ▸ PPC Strategies
- ▸ PPC Metrics
- ▸ PPC Metrics Inside Google Ads
- ▸ Tools of the Trade
- ▸ Competitive Research Tools
- ▸ Top PPC Tools
- ▸ Google Client Manager Accounts
- ▸ Conversion Tracking
- ▸ Earning a Positive ROI
- ▸ Bid Optimization
- ▸ Bid Strategies in Google Ads
7 Account Performance Optimization 7 lessons
- ▸ Google Ads Budget Calculator
- ▸ Quick Google Ads Account Audit
- ▸ The Business of PPC
- ▸ How to get compensated for your work?
- ▸ Working with/at a PPC Management Agency
- ▸ Having a Representative with Google
- ▸ PPC Contracts
8 An Insider's Guide to Becoming a PPC Specialist 4 lessons
- ▸ Google Ads Certification Exams
- ▸ Becoming Google Ads Certified
- ▸ Google Ads Fundamentals Exam
- ▸ Google Search Advertising Exam
9 Additional Google Ads Campaign Formats 2 lessons
- ▸ Google Display Network
- ▸ Google Shopping Campaigns
Jeff Sauer
Hi, I'm Jeff Sauer. I've been recognized by PPC Hero as one of the TOP 25 PPC experts multiple times over the past decade.
I am also a professional data analyst and a partner in a 5x Inc. 5000 Fastest Growing Business award-winning Marketing Agency in St. Paul, MN.
But more importantly… these days, I am a full-time educator. Since 2015, I've launched several successful online training programs while helping over 10,000 students master digital marketing.
"My mission is to make learning digital marketing easy and fun for you!"
Get Lifetime Access to Google Ads Mastery
Jumpstart your skills and outperform your competition on Google Ads
Google Ads Mastery Course
- ✓ ON-DEMAND Google Ads Mastery training course ($499 Value)
- ✓ Lifetime updates to all process documents ($500 Value)
- ✓ BONUS #1: Mastering Black Friday — How To Thrive In A iOS14.5 World with Duane Brown ($300 Value)
- ✓ BONUS #2: Google Ads Desktop Editor with Ryan Thwaites ($200 Value)
- ✓ BONUS #3: Google Ads Account Audit Checklist ($100 Value)
Total Value: $1,600
Get Google Ads Mastery — $29960-Day Money-Back Guarantee
Google Ads Mastery Course + Membership
50% off for first 6 months, then $199/mo
Everything in Google Ads Mastery, plus:
- ✓ 50% Off GA4 Certification and Agency Blueprint Cohorts ($4,500 Value)
- ✓ Access to GA4 Toolbox Pro Edition ($10,250 Value)
- ✓ Weekly Brain Gainz trainings and recordings ($2,000 Value)
- ✓ DDU Skill Mastery Courses, Masterclasses, and Resources ($9,500 Value)
- ✓ Access to DDU Slack Community ($1,000 Value)
Total Value: $27,250
Get 50% Off First 6 Months60-Day Money-Back Guarantee
"Easy to Digest Format — Even though I'm just starting the course, I know it was a smart decision to invest in learning PPC. After just a few lessons, I can already see the value."
Your Complete Guide to Advertising on Google Ads with Confidence and Control
Get Results From Google Ads Faster
Get Started — $299