Is your measurement setup ready for 2027?
Spot what's broken before your client does.
Heading into 2027, measurement setups need to handle things they did not have to handle two years ago. Server-side routing, consent mode, AI and bot traffic, and getting your data into a shape that AI tools can actually read are all on the list now. This session is where I walk through each one out loud, so you can see exactly where your setup stands.
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MeasureU has trained 50,000+ marketers since 2012.
What we'll cover in 60 minutes
Three areas where measurement setups are quietly losing ground, and a yearly check you can run on any account.
Server-side data routing
Client-side tracking has more points of failure than it used to, and what fires in the browser does not always match what lands in your reports. Server-side routing addresses a lot of that, but only when it is set up correctly. I will show you what a working setup looks like and where the common mistakes are hiding.
Consent mode and earning the data you are allowed to use
How you collect and signal consent directly affects how much data your tools are allowed to model and report. Get that configuration wrong and your numbers are shaped by that mistake before you ever open a dashboard. We will look at what consent mode actually does to your data and what a properly configured setup should look like.
AI traffic, bot traffic, and data your AI tools can trust
AI-generated traffic and bots are showing up in analytics accounts and distorting the numbers in ways that are easy to miss if you are not looking for them. At the same time, AI tools like those that connect via MCP need clean, well-structured data to give you anything useful. We will cover how to filter what does not belong and how to get your data into a state those tools can actually work with.
What you'll walk away with
- A clear picture of where server-side routing is and is not working in your setup.
- A working understanding of consent mode and how it is affecting your reported data right now.
- A method for spotting AI and bot traffic before it distorts a decision.
- A yearly measurement check you can run on any account, including one you did not build.
- Live Q&A with Jeff and Tsahai so you can ask about the specific situation in front of you.
Who This Is For
If any of these sound familiar, this session is for you.
Consultants and freelancers
You are responsible for setups across multiple clients, and you need to be able to spot problems before your client does. This session gives you a repeatable way to do that.
Agency owners
Your team is managing tracking across accounts you did not always build from scratch. Knowing where the common failure points are is what keeps a client relationship from going sideways.
In-house marketers and analysts
You are making decisions on data that may have problems you have not had time to track down. This session gives you a structured way to check your own setup and know what you are actually working with.
Anyone who inherited a measurement setup
You did not build it, you cannot fully vouch for it, and you would rather find the problems yourself than have someone else find them first. That is exactly what this session is for.
Your Hosts
Jeff Sauer
CEO, MeasureU
Jeff has been teaching marketers how to measure what matters since 2005. He built and sold an 8-figure agency, earned a spot on the Inc. 5000 list five times (and got into the Hall of Fame), and has personally trained over 50,000 marketing professionals on analytics, GA4, Google Ads, and measurement strategy.
He's also the person who reads every single GA4 changelog so you don't have to. When Google breaks something (which happens more than they'll admit), Jeff's usually the first one to figure out the fix and teach it.
Tsahai De Silva
Community Manager, MeasureU Pro
Tsahai De Silva is the community manager for MeasureU Pro and co-hosts this session alongside Jeff.
Register for the free session on November 18
Register to reserve your spot and you will get the Zoom link along with reminders before the session starts.
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