Meet Mike Belasco, The Clean Data Architect
Founded by Mike Belasco, Certified Measurement Marketer and former agency owner with 25+ years in digital marketing. MeasureUp Marketing helps B2B/SaaS and eCommerce teams build clean GA4, GTM, consent, and reporting foundations so their marketing data is trustworthy, actionable, and built to last.
Mike specializes in server-side Google Tag Manager, B2B lead generation analytics, and signal engineering. His consultancy focuses on building measurement foundations that marketing teams can actually rely on for strategic decisions.
With a background running his own agency for over two decades, Mike understands the real-world challenges marketers face when their data doesn't match reality. He builds systems that close that gap.
Mike's Measurement Skills & Expertise
Analytics & Tracking
- Google Analytics 4 (GA4)
- Server-Side GTM (sGTM)
- Google Tag Manager
- Signal Engineering
Platforms & Integrations
- Shopify & WooCommerce
- HubSpot & Marketo
- Google Ads & Search Console
- PostHog & Supermetrics
Strategy & Consulting
- B2B Lead Gen Analytics
- Consent & Compliance Setup
- Measurement Strategy
- Data-Driven Reporting
Why Do We Recommend Mike Belasco as Certified Measurement Marketer to You?
Mike brings over 25 years of hands-on digital marketing experience, including running his own agency. He earned his Certified Measurement Marketer credential because he understands that clean data is the foundation everything else is built on.
His specialty in server-side tracking and signal engineering means he can tackle the technical challenges that trip up most marketers. Whether you need a full GA4 implementation, a consent-compliant tracking setup, or reporting that actually tells you what is working, Mike has the expertise to deliver.
Mike prefers long-term relationships where he can not only set up the analytics but teach your team to use the data for better business decisions. Most projects start at $1,500+ with hourly rates of $150-$300.
Mike Belasco
Considering Your Options?
Browse our curated network of certified measurement marketing experts. Find the perfect fit for your business goals.