Diego Usai
Practical marketing measurement powered by MMM & Incrementality Testing to make every penny work harder!
Strategically positioned in CET to primary service the EEA. Full operational availability also for North America Eastern (ET) and the Middle East.
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About Diego
Hi, I’m Diego
I’m a Marketing Analyst & Data Scientist with 20 years of experience helping businesses unlock the commercial value of marketing through measurement and optimisation.
I specialise in analytics techniques such as marketing mix modelling, incrementality testing and budget optimisation to help companies understand where the next marketing dollar, euro or pound is best spent.
Whether you’re looking to optimise marketing spend, understand on-line & offline consumer behaviour or design communication strategies that balance short-term goals with long-term growth, I am here to help you navigate the complexities of data and analytics.
What Diego Does
Services Offered
- Analytics & data audits
- Marketing strategy consulting
Project Topics
AI/ML Analytics
View Portfolio / Case Studies
Work with Diego
Tell us about your project and our team reviews it before any introduction is made. No email or phone number is shared publicly — Diego hears from us, not from a scraper.
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