We Empower Marketers to Make Better Business Decisions With Data

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    Data-driven businesses are 23 times more likely to acquire customers and 19 times more likely to be profitable than their analog competition.

    MCKINSEY GLOBAL INSTITUTE

    Stay relevant to your marketplace by using the Five Dimensions of Data-Driven Marketing

    TRAFFIC

    Drive targeted traffic to your website through effective marketing channels using up-to-date strategies.

    conversion

    Improve conversion rates through a dazzling user experience, optimizing landing pages, and persuasive messaging.

    tagging

    Implement accurate tagging to capture crucial data on all customer journey touchpoints.

    analytics

    Use analytics to uncover emerging trends, identify market-gap opportunities, and make smart decisions quickly.

    reporting

    Create comprehensive, easy-to-understand reports to visualize your marketing data.

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    Our current takes on the “Business of Data” organized into these five dimensions of marketing: Traffic, Conversions, Tagging, Analytics, and Reporting.
    Trending articles and resources from cutting-edge digital marketers and companies driving new emerging marketing technologies.
    MeasureU videos and blog posts that help you become a well-rounded marketer who is positioned to take advantage of new and emerging technology.
    Useful digital marketing tools we’ve found along the way as well as announcements of new MeasureU products as they become available.

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      Who is this newsletter for?

      This newsletter is for digital marketers who want to move away from one-dimensional tactics and become well-rounded marketers with skills across all five dimensions. So if you manage any of the following for your company or for your clients:

      Email marketing
      SEO / SEM
      Content marketing
      Social media marketing
      Ecommerce stores
      Paid ads on Facebook, Google, YouTube, Instagram, etc.
      Google Analytics with Google Tag Manager
      Marketing analytics reports using Looker Studio or any other business intelligence tool

      In other words, everything that has to do with marketing online, we cover weekly so you can be the most complete marketer in the room (and not become obsolete in an instant!)

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