MeasureU
Get Your Roadmap

$2,500 one-time investment

Diagnostic + Roadmap in 2-3 Weeks

Trust Your Marketing Data — End-to-End, Clean, Owned, and Fast

In 2-3 weeks, you'll have complete clarity on where your marketing measurement stands today and a prioritized 90-day roadmap to fix what matters most — without the $10,000+ audit that takes months and leaves you paralyzed.

  • 40+ Point Measurement Diagnostic
  • Scored CLEAN Scorecard
  • Prioritized 90-Day Roadmap
  • Live Presentation & Recording
  • 7-Day Follow-Up Support
Get Your CLEAN Data Roadmap See What's Included

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See the CLEAN Data Roadmap in action

The Real Cost of Broken Marketing Data

Most marketing data is broken. Not slightly off. Not needs a little tuning. Broken in ways that are costing you thousands every single month.

  • Wasted ad spend
    You're optimizing campaigns based on conversion numbers that don't reflect reality — pouring budget into channels that seem to work but aren't actually delivering customers.
  • Missed opportunities
    You're underinvesting in channels that are working better than you realize, while platforms you trust show inflated numbers.
  • Decision paralysis
    When you can't trust your numbers, you can't make confident moves. So you delay, test forever, and second-guess while competitors move faster.
  • Team frustration
    Your marketing manager spends hours every week trying to reconcile reports from five different platforms, building Frankenstein spreadsheets that are outdated the moment they're finished.
  • Leadership skepticism
    When the board or CEO asks "what's working?" and you can't give a confident answer, they start questioning the entire marketing budget.

Why Traditional Audits Fail You

You've probably considered hiring someone to audit your tracking. Here's why the traditional approach almost never works — and what we do differently.

Traditional Audit

Cost $5,000 – $15,000+
Timeline 2-3 months
Deliverable 47-page PDF of everything wrong
No prioritization
No clear next steps
No live walkthrough
No executive summary

Outcome: Sits in a folder, forgotten

CLEAN Data Roadmap

Cost $2,500
Timeline 2-3 weeks
Deliverable Prioritized 90-day action plan
Prioritized by impact & effort
Clear next steps with ownership
60-minute live presentation
Executive summary included

Outcome: Blueprint your team can execute immediately

The CLEAN Data Framework

A proprietary framework developed over 20 years of helping companies fix their marketing measurement

C — Collect

Where is data being collected from your site? What platforms are listening — GA4, Facebook, Google Ads, your CRM — and does that match what you're trying to do as a business?

L — Label

How is your data defined, named, and marked as important? Are you capturing the right actions — purchases, leads, signups — and are they labeled consistently?

E — Enhance

How are you enriching and connecting your data? Are you using modern, privacy-aware methods? Is your data stitched together across platforms or siloed?

A — Assemble

How are you bringing data together for monitoring and decisions? Do you have dashboards that actually work? Can you see the whole picture in one place?

N — Narrate

Can you turn data into action? Does your reporting tell you what's working and what to do next, or just show you numbers?

Here's What You'll Receive

Everything you need to understand where you stand and what to fix first

40+ Point Inspection

1 CLEAN Data Diagnostic

  • Systematic evaluation across all 5 CLEAN pillars
  • Every data collection point identified and verified
  • Event labeling and naming convention review
  • Privacy compliance and server-side tracking assessment
  • Dashboard and reporting infrastructure audit
Visual Snapshot

2 CLEAN Scorecard

  • Each pillar scored on a simple scale
  • At-a-glance view of strengths and gaps
  • See which areas are solid vs. bleeding money
  • No complexity — just clarity
Documentation

3 Confidential Evidence Pack

  • Screenshots and notes of current tracking setup
  • System-to-system mapping (GA4 → ads → CRM → e-commerce)
  • Specific examples of gaps and errors discovered
  • Ammunition for explaining fixes to leadership
Action Plan

4 Prioritized 90-Day Roadmap

  • Red Flags & Risks — fix immediately
  • Quick Wins — low-effort, high-impact changes
  • Foundations for Scale — 30-90 day projects
  • Each recommendation includes effort, impact, and ownership
  • 1-2 page executive summary for leadership
60-Minute Google Meet

5 Live Roadmap Presentation

  • Walk-through of scorecard and key findings
  • Prioritized roadmap discussion
  • Implementation options (DIY, agency, or MeasureU)
  • Full Q&A session
  • Session recorded for your team
Yours to Keep

6 Complete Documentation

  • Full diagnostic report
  • Scored CLEAN Scorecard
  • Evidence pack and 90-day roadmap
  • Presentation slides and session recording
  • Google Docs/Slides/Sheets + PDF versions

How This Works

A focused, 6-step process from purchase to clarity

1

Purchase & Kickoff

After purchase, you'll receive an access checklist, intake form, and instructions. Choose to fill out the form on your own time or schedule a 30-45 minute kickoff call.

2

You Grant Access

Provide read-only access to GA4, ad platforms, e-commerce, CRM, and other marketing tools. We're not changing anything — you can revoke access the moment we deliver.

3

We Conduct the Diagnostic

Over 1-2 weeks, the MeasureU team runs the full 40+ point CLEAN diagnostic — checking collection, labeling, enrichment, assembly, and narration across your entire stack.

4

Roadmap Presentation

60-minute Google Meet where we walk through your scorecard, evidence, prioritized roadmap, and implementation options. Recorded so you can share with your team.

5

Documentation Delivered

You receive everything — diagnostic report, scorecard, evidence pack, roadmap, executive summary, slides, and recording. All as Google Docs/Slides/Sheets plus PDFs.

6

Follow-Up Support

7 days of email support for clarifying questions. We make sure you understand your roadmap and can act on it confidently.

The ROI Perspective

If you're spending serious money on marketing with broken tracking, you're likely wasting 10-30% of your ad spend every single month.

$10,000/mo ad spend

$12,000/yr wasted

Even 10% waste = $1,000/mo. Roadmap pays for itself in under 3 months.

$20,000/mo ad spend

$24,000/yr wasted

10% waste = $2,000/mo. Roadmap pays for itself in 6 weeks.

$50,000/mo ad spend

$60,000/yr wasted

10% waste = $5,000/mo. Roadmap pays for itself in 2 weeks.

Plus the intangible costs you can't easily measure:

  • • Bad strategic decisions based on unreliable data
  • • Lost credibility with leadership when you can't confidently explain ROI
  • • Hours wasted by your team manually reconciling broken reports
  • • Competitive disadvantage from moving slowly because you don't trust your numbers

Is the CLEAN Data Roadmap Right For You?

This is for you if...

  • You're spending $5,000+/month on marketing and can't confidently say which channels are working
  • Your numbers don't match across platforms and you're tired of guessing which is "right"
  • You need a roadmap you can hand to your team or agency and say "do this first"
  • You're dealing with multiple platforms, conflicting data, and no clear source of truth
  • You need to justify marketing spend to leadership, boards, or investors
  • You're facing compliance questions around GDPR, state privacy laws, or consent management
  • You value strategic clarity over exhaustive documentation

This is NOT for you if...

  • You're pre-revenue or just getting started — not enough complexity yet
  • You only have one traffic channel with basic GA4
  • Online marketing is a tiny part of your business
  • You want someone to "just fix it" without understanding what's broken (implementation is separate)
  • You're not yet using GA4 or any analytics platform
  • You need results tomorrow — this takes 2-3 weeks to deliver

Your Investment

A fraction of what traditional audits cost — with dramatically better results delivered in weeks, not months.

One-Time Investment

CLEAN Data Roadmap

Complete diagnostic engagement — no recurring fees

$2,500 one-time
  • Complete 40+ point CLEAN diagnostic
  • E-commerce systems audit (if applicable)
  • Scored CLEAN Scorecard
  • Confidential evidence pack
  • Prioritized 90-day roadmap
  • Executive summary for leadership
  • Live 60-minute roadmap presentation
  • Session recording
  • 7 days of follow-up support
  • All documentation in Google Docs + PDFs
Get Your CLEAN Data Roadmap

Risk-Free Guarantee

Full refund before work begins — if you change your mind after purchase but before the kickoff call or intake form submission, we'll refund you in full, no questions asked. Once work begins, you'll receive a complete CLEAN Scorecard and actionable 90-day roadmap. If we can't deliver based on available information, we'll continue working until you have a roadmap you can act on. Not a 40-page PDF you can't use — a prioritized, implementable 90-day plan.

About MeasureU: The Clean Data Company

About MeasureU — helping brands trust their marketing data since 2010

The CLEAN Data Roadmap is brought to you by MeasureU, the premier destination for marketing measurement expertise. Since 2010, we've helped over 50,000 marketers, consultants, and agencies build trustworthy measurement systems — from Fortune 500 teams to fast-growing e-commerce brands.

We're not a generalist agency. We're specialists in one thing: making your marketing data clean, reliable, and actionable. The CLEAN Data Framework is the result of 20 years and hundreds of client engagements distilled into a repeatable diagnostic process.

Who's Behind This?

Jeff Sauer

Jeff Sauer

Founder, MeasureU — The Clean Data Company

I've spent the last 20 years obsessed with one question: How do you make marketing data trustworthy enough to bet real money on?

I'm not a theorist. I'm someone who's been in the trenches — building, breaking, fixing, and scaling marketing measurement systems for some of the most demanding brands and fastest-growing companies in the world.

I built and sold an Inc. 5000 agency (8-figure exit in 2021) where we charged mid-five figures for the exact type of deep measurement diagnostics I'm now offering at a fraction of that price.

I created the CLEAN Data Framework based on years of client implementations and pattern recognition across hundreds of marketing measurement projects. Now I've packaged all of that experience into a focused, affordable diagnostic that gives you the same clarity my enterprise clients used to pay $10,000+ for.

  • Inc. 5000 winner 5 times — one of America's fastest-growing companies
  • Taught marketing measurement to tens of thousands across 20+ countries
  • University professor teaching analytics at the university level
  • Worked with Nestlé, HubSpot, MacRumors, ChristianBook, James Hardie Siding, and more
  • Built and sold an 8-figure analytics agency

What Happens After Your Roadmap?

Three clear paths forward — zero pressure to choose any particular one

Path 1: DIY Implementation

Take the roadmap and execute it internally. Works well if you have technical capability in-house and just needed strategic direction on what to fix and in what order.

Path 2: Agency Implementation

Share the roadmap with your existing agency or vendors. It becomes their blueprint — they know exactly what to build, fix, and why it matters.

Path 3: MeasureU Implementation

Hire us to implement some or all of the roadmap. Measurement coaching ($2K-$3.5K/mo), monitoring services ($1.5K-$2.5K/mo), or done-for-you implementation (custom scope).

Frequently Asked Questions

+ How is this different from Google's free GA4 audit tools?
Google's automated tools check for basic GA4 configuration issues. Our diagnostic evaluates your entire data ecosystem — all collection points (not just GA4), how sources talk to each other, your CLEAN framework score, and what to do next. Think of it this way: Google's free tool = 'Your check engine light is on.' Our diagnostic = 'Here's the 40-point inspection showing exactly what's broken, what to fix first, and what it'll cost you if you don't.'
+ Why can't my agency just do this?
They could, but consider: Do they have the expertise? We've done hundreds of these diagnostics across every industry. Do they have the economy of scale? We have a repeatable 40+ point framework. Do they have the objectivity? If they set up your tracking, are they really going to tell you they did it wrong? Many of our clients ARE agencies that want a second opinion or don't have this expertise in-house.
+ What if we're planning to switch platforms soon?
The roadmap still helps — maybe even more. If you're migrating (switching CRMs, changing e-commerce platforms), this diagnostic shows you what data collection points matter so you can rebuild them correctly. You don't want to migrate broken tracking to a new platform. The roadmap becomes your blueprint for the new system.
+ Do we need to pause our ads while you're diagnosing?
No. Keep running. The diagnostic doesn't disrupt anything — we observe your setup with read-only access. If your ads are performing okay with broken tracking, imagine how much better they could perform with accurate attribution and clean conversion data.
+ What if we don't have time to implement the roadmap?
That's fine. Part of the value IS the clarity itself. Even if you never implement a single recommendation, you'll know where you stand, what's broken, and what it's costing you. Many clients use the roadmap to prioritize their time, hire the right help, or make the business case internally for budget.
+ What if our data is so broken you can't even diagnose it?
We can always diagnose broken data — that's literally the point. Sometimes when things are catastrophically broken, the roadmap is actually simpler: here's what's broken, here's what to build, start here. If you're worried your setup is too messy for us to help, you're probably exactly who needs this.
+ Will you judge us for how messy things are?
No. We've seen it all — household-name brands with completely disconnected tracking, sophisticated companies spending $50K/month with zero conversion tracking, teams who thought they were GDPR-compliant but weren't close. Messy data is normal. No shame, no finger-pointing. Just: here's what we found, here's what it means, here's what to do next.
+ Can you just tell me what's broken without the full diagnostic?
No — because we don't know what's broken until we diagnose it. It's like asking a car mechanic to tell you what's wrong without looking under the hood. If you already know the specific problem (e.g., 'fix our checkout tracking'), just hire someone for that. This diagnostic is for people who know there's a problem but don't know where it is, how bad it is, or what to prioritize.
+ What platforms do you work with?
While Facebook/Instagram, Google Ads, and GA4 are our bread and butter, the CLEAN framework applies to virtually all marketing platforms. We regularly work with: Google Ads, Meta Ads, TikTok, LinkedIn, Pinterest, Bing/Microsoft Ads, GA4, Shopify, WooCommerce, HubSpot, Salesforce, ActiveCampaign, email platforms, affiliate tracking, and more.
+ What does 'diagnostic only' mean? What's NOT included?
We tell you what's broken and how to fix it. We do NOT implement fixes, build dashboards, configure tools, train your team on platform usage, or provide ongoing monitoring. Think of it like a thorough home inspection — we tell you exactly what's wrong with the foundation, roof, plumbing, and electrical. But we're not the contractor who does the repairs (though we can be — that's a separate conversation).

Secure Your CLEAN Data Roadmap

Get complete clarity on where your marketing measurement stands — and a prioritized plan to fix what matters most.

Get Your Roadmap — $2,500 Email [email protected]