MeasureU
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Video Sponsorships · MeasureU + Jeffalytics

Your Ads Don't Work on the People Who Build Ads for a Living.

MeasureU reaches 59,200 analytics, measurement, and AI professionals through educational videos they actually seek out. When Jeff teaches a concept and your product does the work on screen, it reads as a recommendation, not an ad.

  • 59,200 YouTube subscribers across two channels, plus a 22,000-subscriber newsletter
  • One sponsorship publishes across five channels: video, newsletter, blog, paid ads, social clips
  • Typical video: 15,900 to 21,300 views in the first 28 days, then months of search traffic

Two Channels, Two Very Different Audiences

MeasureU runs two YouTube channels with the same host and production style, but they attract different professionals with different job titles and different software budgets. Pick the audience that matches your product. You are not paying for the other one.

MeasureU @measureu

The analytics and measurement audience

Where practitioners go to learn GA4, server-side tracking, tag management, consent, and data infrastructure. Analytics engineers, marketing-ops leads, data teams, and agency specialists who own the tracking stack and buy the tools, not just use them.

18,700

subscribers

1.30M

lifetime views

Best for: analytics platforms, server-side tracking, consent management, data connectors, tag management, martech.

Jeffalytics @jeffalytics

The AI and agency audience

AI tools, automation, agency business models, and what it actually takes to run a profitable agency. Agency owners, operators, and the consultants who advise them. People actively adopting AI products and looking for tools that fit real agency workflows.

40,500

subscribers

1.70M

lifetime views

Best for: AI products, automation tools, agency software, productivity platforms, tools for consultants.

Same price per video. You just pick the audience that fits.

Brands we have made sponsored content for

Alibaba.com
Stape
Tracklution
Search Atlas
Creatify
OpenArt
Cookiebot
Power My Analytics
Usercentrics
The Outloud Group

More than 40 brands requested a sponsorship in June 2026 alone. Spots fill on a rolling basis.

Who's Actually Watching

This is not a general marketing audience. These are people who work in analytics, measurement, marketing operations, and agency services. Many have "analytics," "data," or "growth" in their titles. They evaluate tools, recommend purchases, and often hold the budget.

59,200

YouTube subscribers, both channels

People who subscribed because they wanted more of this content, not because an algorithm served it once.

~8,800

newsletter opens per send

22,000 subscribers at roughly a 40% open rate. That's people who opened the email, not a reach estimate.

25,000+

monthly website visitors

Found through search, which is why the SEO blog post in every sponsorship keeps sending traffic long after the video publishes.

147,000

views on our most-watched video

A server-side tracking walkthrough. Typical videos do 15,900 to 21,300 in 28 days, then keep earning views from search and suggested for months.

Also in the mix: 4,500 community members and 12,500 LinkedIn followers. Every video sponsorship touches all of it. It is not a single placement.

Why Buying Ads Against This Audience Doesn't Work

If you have run LinkedIn campaigns targeting analytics professionals, marketing-ops leads, or agency owners, you probably already know something is off. The CPCs look reasonable and the targeting looks right, but the numbers coming back never quite add up.

There's a reason for that. The people MeasureU reaches spent their careers inside ad platforms. They built the tracking systems and ran the campaigns themselves. They know what a paid placement looks like the moment they see it, and because they know, they discount it. It's closer to a reflex than a decision.

They also run ad blockers at higher rates than most audiences. And their default posture toward any marketing claim is skepticism, because checking claims is literally their job. That combination is what makes standard paid channels largely ineffective against this group.

The one channel that still gets through is a trusted expert teaching something genuinely useful, where your product is doing real work on screen. When Jeff walks through a concept and your tool is part of how he demonstrates it, the audience reads it as a practitioner's recommendation inside content they chose to watch. The trust he has built over years transfers, at least partly, to the product being taught.

That's the real reason to sponsor here. The reach numbers are true and they matter, but what sets this channel apart is that the audience actually takes the message in instead of filtering it out.

One Sponsorship. Five Distribution Channels.

A video sponsorship is not a single placement. Every one includes production across five formats that publish in the same campaign window.

1. An 8 to 15 minute expert-led video

Jeff scripts it, hosts it on camera, and teaches your product in context. Not a pre-roll ad or a bolted-on mention. Your product is part of the lesson, which is what makes it land with this audience.

2. A dedicated newsletter send

Its own send to 22,000 subscribers, about 8,800 opens per campaign at the current 40% open rate. A dedicated send, not a banner inside a digest.

3. An SEO and AEO blog post

The video becomes a written post built to rank in search and answer engines. It keeps sending traffic to your product for months. The 25,000+ monthly visitors to MeasureU.com already find content this way.

4. Paid YouTube promotion

We run paid YouTube ads to push the video to more of the target audience beyond the subscriber base. Extra reach without you running a separate campaign.

5. Short-form social clips

Clips cut from the video go out on LinkedIn, TikTok, and Instagram, formatted for each platform rather than reposted as the same file.

Also included: topic collaboration so the angle fits your product, a custom thumbnail and graphics, and full production handled for you.

Recent sponsored videos

And what a newsletter send looks like

Every video sponsorship also gets a dedicated placement in the newsletter, delivered to 22,000 subscribers. Here's a real one. Clean, direct, and read by roughly 8,800 people who chose to open it.

Example sponsored newsletter placement

Typical reach: 15,900 to 21,300 views on the video alone in the first 28 days, then months more from search and suggested. The newsletter, blog post, and social clips add reach on top of that.

Get in Front of an Audience That Blocks Everything Else

One sponsorship, five channels, 59,200 subscribers who chose to be there. Apply in about three minutes.

More Ways to Sponsor

Video is the main offer and where most sponsors start. There are other ways to work with MeasureU depending on your goals, timeline, and how much of the audience you want.

Video

The full five-channel package above. Expert-led video, newsletter send, blog post, paid promotion, and social clips.

Newsletter

A dedicated placement in the MeasureU newsletter, reaching 22,000 subscribers at roughly a 40% open rate.

Lead Magnet

A co-branded guide or resource built with Jeff and distributed to the MeasureU audience. Good for list-building around a specific topic.

LinkedIn

A sponsored post from Jeff's account to his 12,500 followers, with a direct recommendation or walkthrough of your product.

Webinar

A live session hosted by Jeff featuring your product, promoted to the full audience and community.

Workshop

A hands-on session where Jeff teaches your product to practitioners who want to use it. Good for tools with a learning curve.

Course

Your product featured inside a structured MeasureLIVE course, with extended shelf life and ongoing exposure to new learners.

MeasureSummit

Sponsorship of MeasureU's analytics and measurement event, with visibility across the event audience.

Bundling formats or committing to a year earns a discount. The application has a budget selector that handles pricing for each format.

From Application to Published

1

Apply

Fill out the form below with your brand, product, goal, preferred format, budget range, and timeline. We review it and follow up within a few business days. If there's a fit, you move to a short call.

2

Topic and fit call

A working conversation, not a sales call. Jeff gets into what your product does and what angle would make a genuinely useful video. You leave with a confirmed angle and a production timeline.

3

Production

Jeff scripts and records the video, and the team handles editing, thumbnail, graphics, and the supporting assets. You review before anything publishes. The content stays educational, and that's what makes it work.

4

Publish and promote

The video goes live on the right channel. The newsletter send goes out, the blog post publishes, paid promotion starts, and social clips go out across platforms. All in the same window.

Demand is high and the calendar fills in advance. If you have a specific window, apply early. The form asks for your timeline so we can tell you what's realistic.

Common Questions

+ Which channel should I pick, MeasureU or Jeffalytics?
It comes down to your product and who buys it. If it lives in the analytics, tracking, data, or martech space (server-side tools, CMPs, data connectors, GA4-adjacent products), MeasureU is the fit. If it is an AI tool, an automation platform, or something built for agencies and consultants, Jeffalytics is the better match. The audiences are genuinely different. If you are not sure, say so in the application and we will give you a straight answer on the call.
+ How long from a yes to the video going live?
Usually four to six weeks from a confirmed agreement, depending on where your timeline lands in the production calendar. Demand is high, so if you have a hard deadline like a launch or a conference, flag it in the application and we will tell you what is realistic. Do not assume availability.
+ Do you offer category exclusivity?
Yes, on a per-video basis. We do not publish two competing products back to back in the same category by default. If your category is sensitive to competitor placements, ask about formal exclusivity on the call and we will walk through the terms.
+ How much control do I get over the content?
You get real input on the topic and angle, and a full review before anything publishes. What you do not get is a script you wrote or a video that plays like an ad. Jeff writes and hosts it as a practitioner, not a spokesperson, and that distinction is the whole reason it works with this audience. Sponsors who try to turn the video into a demo with talking points tend to get worse results. The ones who let Jeff teach get better ones.
+ How do you handle FTC disclosure?
Every paid video is disclosed clearly and upfront as a sponsorship, in line with FTC guidelines and YouTube policy. The audience is sophisticated enough that hiding it would backfire immediately. Disclosure does not hurt performance, because the trust sits in Jeff’s editorial judgment, not in pretending there is no commercial relationship.
+ What are the payment terms?
Payment is due before production begins. The application captures your budget range, and we confirm pricing and terms on the fit call. No production starts without payment, and there are no net-30 arrangements for first-time sponsors.
+ What if the video underperforms the typical range?
The typical range is 15,900 to 21,300 views in the first 28 days, based on real historical performance rather than a projection. Most videos land in it or above. If one comes in below, we have a direct conversation about what happened and what the options are. Our whole model depends on sponsors coming back, so underperformance gets addressed, not ignored. The specifics depend on the situation and we cover them on the fit call before you commit.

Sponsor a Video with MeasureU

The analytics professionals who ignore your LinkedIn ads watch the videos Jeff makes about their tools.

Tell us about your product and pick a format. It takes about three minutes, and we follow up within a few business days.