Free Marketing Resources
Checklists, guides, templates, and calculators from the MeasureU team. Enter your email, get the download.
99 Service Predictions — Scored & Ranked
109 pages. 99 services scored on market growth, revenue potential, and demand across 8 categories. Custom illustrations for each.
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Meta Ads Checklist
46-point checklist covering strategy, metrics, account structure, creatives, audiences, conversions, and split testing.
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Google Ads Account Audit
10-minute audit covering campaign structure, ad copy, targeting, bidding, and conversion tracking.
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Google Ads Campaign Launch
7-step launch checklist — timing, soft launch, CPA targets, conversion tracking, and settings verification.
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Google Shopping Ads
Merchant Center setup through campaign structure — feed optimization, ad groups, and product hierarchy.
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GTM Account Setup & Installation
5-step GTM setup with screenshots — account creation, container, installation, testing, and templates.
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Server-Side Pre-Flight Checklist
7-page migration prep guide — verify DNS, platform, GTM, and GA4 access before you migrate. Includes readiness assessment + setup roadmap.
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Marketing KPI Dashboard
5 sections on building dashboards that get noticed — audience, KPIs, platform selection, analysis, automation.
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Microsoft Clarity Setup & Audit
8-step Clarity guide — installation, GA4 integration, event tracking, rage clicks, funnels, and content insights.
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Google Ads Optimization
15-task daily optimization spreadsheet with assigned roles and frequencies for teams and agencies.
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AI Prompt Template — Google Ads
Fill in your product details, get Google Ads headlines and descriptions back. AI prompt template that writes ad copy in minutes.
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Dashboard Toolkit
Four resources in one — Looker Studio demo dashboard, planner PDF, building block templates, and a GA4 demo.
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Traffic Tracking Toolkit
UTM builder spreadsheet + traffic source planning guide. Know where your traffic comes from and track it properly.
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User Journey Kit
GTM container templates for tracking the user journey through your site + a Looker Studio dashboard to visualize it.
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Measurement Audit Toolkit
Spreadsheet template for auditing your marketing measurement setup. Check what's tracking, what's missing, and what's broken.
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Customer Journey Audit
Blank template for mapping and auditing your customer journey touchpoints. Document what happens at each stage.
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A.C.T. Results Framework
Match your metrics to your customer journey — Awareness, Consideration, Transaction. Set the right goals for each stage.
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The Measurement Marketing Framework
The conceptual foundation behind everything MeasureU teaches. The framework 50,000+ marketers use for data-driven decisions.
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Optimization Pipeline
Spreadsheet for planning and prioritizing A/B tests and optimization experiments. Track hypotheses, results, and next steps.
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GA4 Basic Setup Guide
41-page walkthrough with screenshots at every step — from creating your property to setting up events and conversions.
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GTM Download Tracking
Track file downloads in GA4 — built-in enhanced measurement plus custom GTM implementation with file names.
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GTM Scroll Tracking
Track scroll depth at 25%, 50%, 75% in GA4 — beyond the default 90% threshold.
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GTM YouTube Video Tracking
Track embedded YouTube video engagement in GA4 — starts, progress, and completions.
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GTM Meta Pixel Installation
Install the Meta Pixel through GTM in 4 steps — tag template or custom HTML method.
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GTM Cookbook
49 pages, 25+ ready-to-use GTM recipes — video tracking, form abandonment, engagement timers, and more.
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Google Consent Mode V2
Understand the three consent types, how Google models lost conversions, and what to implement for EEA traffic.
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Linking GA4 to BigQuery
GA4 deletes data after 14 months. BigQuery keeps it forever — free. 10-step setup with screenshots.
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GA4 Dimensions & Metrics
Dimensions tell you "which." Metrics tell you "how much." 5 practical report examples with screenshots.
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Meta Ads Glossary
A-Z definitions of Meta advertising terms — from A/B Testing to ROAS, in plain English.
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Meta Retargeting Cheatsheet
6-step retargeting process — pixel verification, audience segmentation by awareness level, and budget planning.
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SEO Toolkit
PDF guide covering SEO measurement and tracking setup. Know which SEO efforts are moving the needle and which are wasting time.
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Google Ads Budget Calculator
Work backwards from your revenue target to find the right Google Ads budget. Enter CPC, conversion rate, and deal size.
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Google Shopping Ecommerce Calculator
Know your break-even ROAS before spending on Shopping ads. Factors in product margins, CPC, and conversion rates.
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Meta Ads Budget Calculator
Calculate how many leads and sales your Meta Ads budget can generate based on CPL, conversion rate, and deal size.
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YouTube Ads Budget Calculator
Figure out your YouTube Ads budget before you start. Map CPV, view rate, and conversions to a realistic monthly spend.
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Conversion Rate Forecasts & Cheatsheet
Looker Studio template that projects your conversion rate forward with trend lines and industry benchmarks.
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Google Ads Resource Card
Every Google Ads setting, metric, and campaign type on one reference sheet. Keep it open next to Ads Manager.
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Pricing For Profit Calculator
Find out if you are charging enough. Enter your costs, margins, and utilization to get a defensible rate in 5 minutes.
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Prospecting Sales Calculator
How many conversations to hit your revenue number? Enter close rate and deal size to get daily prospecting targets.
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Service Estimate Builder
Professional service estimate template with line items, rates, and auto-calculating totals. Send estimates in minutes.
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Built by the MeasureU Team
Every resource on this page was created by Jeff Sauer and the MeasureU team — the same materials we use when onboarding clients, training agency teams, and running our own marketing. They cover Google Analytics 4, Google Tag Manager, Google Ads, Meta Ads, Looker Studio, and measurement strategy. All free, no credit card required.
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