This presentation, from Daniel Waisberg, shows techniques on how to perform Conversion Optimization and SEO Analytics in an integrated way. The following themes are shown in the slides:
- Personalization on Google Search
- Content vs. Usability – The tradeoff that comes from adding content to a website (which is very good for SEO) against the benefits of decreasing content in order to improve usability.
- SEO Landing Page optimization – The importance of optimizing pages that receive high traffic from organic traffic
- Targeting Customer Intent – The importance of using internal site search in order to understand customer intent and target what the users are looking for.
