"I can teach people Omniture or how to pull the numbers that we need, but it is the passion that I look for whenever I am trying to fill positions on my team"
Shari Cleary, VP of Digital Media Research, Entertainment & Games , MTV Networks, shares insights from her current role. She goes over the structure of the company and how they manage metrics and people across their multiple web properties.
Shari discusses how data is collected, managed and shared. Some of the topics she talks about are:
- How she recruits relevant people
- How analytics can be integrated to the organization
- How they integrate all the data in the organization
- How to educate all teams to make data-driven decisions
Shari Cleary, VP of Digital Media Research, Entertainment & Games , MTV Networks
Shari Cleary has more than 11 years of experience in Web analytics and is currently the vice president of digital media research for MTVN's Entertainment and Games group. In this role, she is responsible for all Web analytics for Comedy Central Digital, Spike Digital and TV Land Digital. Prior to joining MTVN, Cleary was a digital marketing consultant for Visual Sciences (acquired by Omniture) and worked closely with Media and Content customers to optimize their Web analytics. She was also the director of research for CBS Digital Media from 2002-2006. Cleary was first introduced to digital media research when she joined Media Metrix (acquired by comScore) in 1999. At Media Metrix, she was a research analyst and was also responsible for training Media Metrix analysts worldwide. Cleary has spoken at numerous industry conferences including Emetrics Summits and Stanford's Web Publishing Conferences. She graduated from Binghamton University's School of Management in 1997.
