Rob McConachie

I'm the founder of New Reality Agency, a Squamish, BC consultancy. Seventeen years building the systems businesses run on — websites, CRMs, automation — with the last ten focused on measurement. Most businesses have the tools — GA4, a CRM, email. Fewer can trust what they say. We make sure your tracking works the way you think it does, then connect the pieces so your data tells the whole customer journey: where people come from, what they sign up for, which emails they engage with, and what they actually buy from. MeasureU certified, and Level 5 certified in Make.com — the platform's highest level. The badge matters less than what's behind it: years of making CRMs, analytics, and everything in between talk to each other. These days that connection work increasingly runs through MCP — wiring your systems up so AI tools like Claude can read your data and do real work in your business, not just chat about it. The point: you know your marketing is working, and you don't have to babysit it — because we do. We're fit-first. If we're not right for your situation, I'll tell you upfront and point you somewhere better.