In this video, Bryan Eisenberg goes over the importance of using Personas in order to increase conversion rates. As Bryan says: "I never met a search engine that has a credit card", so SEOs should focus more on customer conversion and less in techniques to bring organic traffic: "most websites don't have a traffic problem, they have a conversion problem."
He provides insights on how to find the right organic keywords for the right personas. First of all, it is important to use the keywords that the customers are using, not those that the company wants to use: "talk like a real person."
