This presentation, by Rachit Dayal, shows a way to use Google Website Optimizer in order to understand how much customers are willing to pay for a product. Rather than fixing a product price unilaterally (usually a HiPPO decision), the marketer can run a test and analyze the selling curve when the price increases and understand the impact on revenue.
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Online Behavior
Online Behavior provides marketing techniques, tactics, and strategies to help website managers and analysts to be successful. It is a source of knowledge for website owners and analysts looking to understand how their online customers behave. Learn more about us .
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