Malcolm Gladwell goes over the history of how Howard Moskowitz re-invented the spaghetti sauce. The important lesson on this video is that the use of segmentation enabled the explosion of whole new markets. By optimizing the sauce based on clusters, Howard was able to create several types of sauces that boosted sales and introduced the art of segmentation into businesses.
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Online Behavior
Online Behavior provides marketing techniques, tactics, and strategies to help website managers and analysts to be successful. It is a source of knowledge for website owners and analysts looking to understand how their online customers behave. Learn more about us .
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