This presentation, by hjc New Media, shows the advantages to integrate usability and analytics efforts. It starts by presenting an introduction to the field of web usability, why it is important, and its Return on Investment. It goes on to provide an explanation of Web Analytics and a few case studies on what/how to measure and improve websites.
About the author
Online Behavior
Online Behavior provides marketing techniques, tactics, and strategies to help website managers and analysts to be successful. It is a source of knowledge for website owners and analysts looking to understand how their online customers behave. Learn more about us .
Ready to fix your marketing data?
Our team helps marketing organizations build data infrastructure they can actually trust. Tell us about your situation.
Enjoyed this article?
Get weekly measurement marketing insights delivered to your inbox.
No spam. Unsubscribe anytime.
Want more insights like this?
Join 22,000+ measurement marketers getting Jeff's weekly breakdown of what's working right now.
Is your marketing data holding you back?
Our team helps marketing orgs build data infrastructure they can trust.
Free Resource
How Ad Platforms Treat Bots and Invalid Traffic
How 28 ad platforms, including Google Ads, Meta and LinkedIn, treat bot clicks and invalid traffic, all 28 ranked best to worst.
See what's inside →
Free Resource
Analytics Bots Field Guide
How 32 analytics platforms, including GA4, document catching bots that pose as a browser, all 32 ranked best to worst.
See what's inside →
Free Resource
Email Bots Field Guide
How 33 email platforms handle bot clicks and Apple Mail Privacy Protection opens, all 33 ranked best to worst.
See what's inside →
Free Resource
Bot Traffic Field Guide
13 copy-paste checks for finding the traffic that was never a person across GA4, GTM, and your email reports, and getting it out of the numbers you show clients.
See what's inside →
Free Resource
Monthly Report Presentation Template
The 14-slide PowerPoint framework for weekly, monthly, and quarterly marketing reports: executive summary, KPI and performance tables, and observations and implications on every slide.
See what's inside →
Free Resource
From Questions to Action Planner
Turn business questions into focused analysis. Identify the information you need and the action each answer supports.
See what's inside →
Free Resource
Event Tracking Reference Guide
Every automatic, built-in & custom event across GA4 and 7 ad platforms — with a 46-event cross-reference table.
See what's inside →
Free Resource
AI Channel Grouping Setup Guide
One CASE statement and AI traffic gets its own row in every Data Studio report.
See what's inside →
Free Resource
AI Traffic Guide — 52 Sources Mapped
Every AI platform sending traffic to your website — with GA4 source/medium values and referrer status.
See what's inside →
Free Resource
GTM Server-Side Readiness Checklist
Find out in 2 minutes if your site is ready for server-side tracking.
See what's inside →
Free Resource
GA4 Basic Setup Guide
41 pages. Every click screenshotted. From creating your property to setting up events.
See what's inside →
Free Resource
GTM Setup Checklist — 5 Steps with Screenshots
Set up Google Tag Manager from scratch in 5 steps, with a pre-built container template.
See what's inside →
Free Resource
GTM Cookbook — 25+ Ready-to-Use Recipes
49 pages of GTM implementations. Find what you need to track, follow the recipe, done.
See what's inside →
Free Resource
Meta Ads Checklist — 46 Points
The 46 settings that separate profitable Meta campaigns from expensive ones.
See what's inside →
Free Resource
Google Ads Account Audit Checklist
10 questions that tell you exactly where your Google Ads account is leaking money.
See what's inside →
Free Resource
Understanding Google Consent Mode V2
Required for EEA traffic. The three consent types explained in plain English.
See what's inside →
Free Resource
Linking GA4 to BigQuery
GA4 deletes data after 14 months. BigQuery keeps it forever — and the link is free.
See what's inside →
Free Resource
GA4 Dimensions & Metrics Guide
Dimensions = "which." Metrics = "how much." 5 practical examples with screenshots.
See what's inside →
Free Resource
Marketing KPI Dashboard Checklist
Build dashboards people actually open. 5 sections from audience to automation.
See what's inside →
Free Resource
99 Emerging Agency Service Predictions
99 services you could be selling right now. Some you've heard of, some you haven't.
See what's inside →
Free Resource
GA4 MCP Setup Guide (Mac + Windows)
Connect Claude to your GA4 in 10 minutes. Step-by-step, no technical background needed.
See what's inside →
Free Resource
Microsoft Clarity Setup & Audit Checklist
8-step guide to get real value from Clarity — beyond basic heatmaps.
See what's inside →
Free Resource
SEO Toolkit — Track What Actually Moves Rankings
Know which SEO efforts are moving the needle and which are wasting your time.
See what's inside →
Free Resource
Traffic Tracking Toolkit
If you can't trust your traffic source data, you can't trust any of your marketing. Fix it with clean UTMs.
See what's inside →
Free Resource
The Measurement Marketing Framework
The framework 50,000+ marketers use to make data-driven decisions that actually stick.
See what's inside →
Free Resource
Meta Retargeting Cheatsheet
Retargeting costs half as much as cold traffic — if you set it up right. Here's how.
See what's inside →
Free Resource
Prospecting Sales Calculator
How many conversations does it take to hit your revenue number? Do the math.
See what's inside →
Free Resource
GTM Scroll Tracking Guide
GA4's built-in scroll tracking only fires at 90%. Here's how to see every depth.
See what's inside →
Free Resource
Google Shopping Ads Checklist
Your Shopping campaigns are only as good as your product feed. Audit it with this checklist.
See what's inside →
Free Resource
Pricing for Profit Calculator
Plug in your costs, margins, and utilization to get a defensible rate in 5 minutes.
See what's inside →
Free Resource
The AI Marketing Team Reference Guide
Functions, Skills and Gates: the six things to write down before AI can run a marketing job without you in the room.
See what's inside →
Free Resource
Measurement Audit Toolkit
Find what's broken in your tracking: the checks to run on a property before you scope the fix.
See what's inside →