Get Smarter About Marketing Measurement

Tired of watching leads disappear into a black hole after they fill out your form? You capture the lead online. Someone fills out a form, signs up for a consultation, requests a quote. And then… nothing. At least nothing you can track. The sale happens six weeks later over the phone. Or eight weeks later […]

Give me ten minutes and any website URL. I’ll find something worth charging a client to fix. Sound too good to be true? I’ve spent twenty years doing exactly this in client accounts. And here’s what I’ve learned: most of what’s broken on a client’s site is visible from the outside. You don’t need their […]

This post is sponsored by Cookiebot. The scan, the numbers and the opinions below are my own. Free scan. Any website. Two minutes. Insights into exactly who and what that site is tracking. The tool is called a cookie checker, and before you close out thinking this is another boring post about cookies, hear me […]

I just learned about a GTM compliance audit that ran on five major professional sports organizations. Only one of them passed the consent test. The others? Failed. And these are organizations with dedicated legal and compliance teams. Real budgets. Real lawyers on staff. If they can’t get this right, your clients definitely can’t. And someone […]

A GTM audit used to be a two-thousand-dollar consulting engagement. The findings it came back with were never worth two thousand dollars. The expert doing the looking was. AI just made the looking cost next to nothing. I used to sell that two-thousand-dollar engagement, because the looking genuinely took that long to deliver effectively. If […]

I have a file on my computer called “drafts I never sent.” Because for years, I could not figure out how to do my own agency marketing. So I created a list of people who helped me in the past, copywriters, designers, SEO specialists, and drafted emails begging them to come back. I never sent […]