Get Smarter About Marketing Measurement

If you’ve got a consent banner running on your site right now, you are way closer to server-side Google Tag Manager than you think. And I don’t mean “sort of close.” I mean, you’ve already done the part that used to stop everyone. You haven’t taken the final step yet, but it’s a lot easier […]

We ran a diagnostic quiz on our audience recently. Just a simple check—how’s your Google Analytics 4 setup actually holding up? And I expected some people to struggle. I did not expect the majority to fail in the exact same spot. Not a complicated spot either. Not some advanced configuration thing that only experts know […]

Tired of spending half a day clicking through your Google Analytics 4 account, screenshotting every setting, and assembling audit findings into a document nobody wants to read? I’ve been doing Google Analytics audits for ten years. Hundreds of them. And Claude just found things in my own account that I completely missed. Not edge cases. […]

“I Was Poking Around Your Website Last Night.” Eight words. No prior access. No deck. No pitch. Just 20 minutes with a free tool the night before — and suddenly you’re the most credible person they’ve talked to this month. Before they’ve handed you a single login. If you’re an agency owner, freelancer, or consultant […]

Two out of three companies don’t trust their own marketing data. That’s not me pulling a number out of thin air—a 2025 study found that 67% of organizations looked at their dashboards and went “yeah… I don’t really believe these numbers.” And you probably already knew that. Not because you read the study. Because you’ve […]

One point two humans. Twenty AI agents. Zero revenue loss. That’s what it took to replace a 10-person sales team—documented in late 2025, not some projection or pilot program. When I first saw that data, I thought it was cherry-picked nonsense. Some LinkedIn guru flexing made-up numbers. So I started digging through census data, actual […]