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Two out of three companies don’t trust their own marketing data. That’s not me pulling a number out of thin air—a 2025 study found that 67% of organizations looked at their dashboards and went “yeah… I don’t really believe these numbers.” And you probably already knew that. Not because you read the study. Because you’ve […]
One point two humans. Twenty AI agents. Zero revenue loss. That’s what it took to replace a 10-person sales team—documented in late 2025, not some projection or pilot program. When I first saw that data, I thought it was cherry-picked nonsense. Some LinkedIn guru flexing made-up numbers. So I started digging through census data, actual […]
Tired of looking at your Google Ads dashboard and wondering if any of those numbers are actually real? Yeah. I get it. Here’s the thing—about 70% of the conversions showing up in your Google Ads account right now aren’t observed. They’re modeled. Estimated. Educated guesses based on patterns. And if you’re sitting there thinking “wait, […]
“By 2028, we’ll double profits and halve the people.” That’s not some anonymous Reddit comment. That’s a global holding company CEO talking to Forrester, as reported by The Drum. On the record. About what’s coming for hundreds of thousands of agency employees. Fifteen percent of agency jobs eliminated this year. Not over the next decade—this […]
If you’re running Meta ads right now and you’ve got the Pixel plus Conversions API set up, you probably think you’re good. You’re not. Brands adding Meta’s new Signals Gateway to that same setup are seeing 25 to 33 percent lower CPAs. Same ad spend. Same creative. Just better first-party data infrastructure. And most marketers […]
I spent over 3 million dollars building my agency. Consultants. Specialists. Generalists. People who charged $6,000 a day just to sit in a room and give me their opinions. And half the time? They were wrong. We hired research firms. Strategy firms. People with fancy titles who’d hand us 50-page reports that took 6 weeks […]
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